Responsibilities

• The category story. Positioning and messaging for interface.ai and every product line.
• Product marketing. GTM strategy from positioning through launch, enablement, and adoption. Launch plans, buyer personas, competitive intelligence, win/loss, pricing and packaging input, and the technical content that proves the claim — solution briefs, ROI models, reference architectures, demos.
• Sales enablement that holds up in the room. Sales plays, battlecards, objection handling, and ICP fluency that raise win rates and deal size. You'll measure your work by what closes, not by what ships.
• Pipeline. Demand generation and ABM across every channel that reaches credit union and community bank decision-makers — with a number you own alongside Sales, not adjacent to it.
• The field presence. Our events program, webinars, customer forums, and analyst relations. You'll be on stage and in briefings representing what we've built.
• The team. Hire, coach, and retain a small, senior, high-leverage marketing team. Build the function and the operating cadence from where it is today to where a $100M+ ARR company needs it.
• The measurement. Establish the metrics that matter — pipeline contribution, CAC, win rate, launch adoption, share of voice — and run the function on them.

Requirements

• 8+ years in B2B marketing, with deep product marketing ownership. Director of Product Marketing (or above) today, or an exceptional Senior Manager ready to step up. Title matters less to us than what you actually built.
• You did the PMM work yourself. Positioning, messaging, launches, competitive intelligence, pricing and packaging, analyst relations, enablement — hands-on, not delegated.
• You've done it at a startup that was scaling. Ideally Series A through Series D during your tenure, at a conversational AI, voice AI, agentic AI, or CX-automation company. You know what it's like to market a product that's changing under you.
• Category-creation instincts. You've taken something genuinely new to market and made buyers care — or been the first PMM hire and built the function from nothing.
• A writer. You can turn a hard technical capability into a sentence a non-technical executive remembers. This is the single most important skill in this role.
• Comfort in complexity. Regulated industries, multi-stakeholder enterprise deals, and executive engagement at the C-suite of financial institutions.
• AI-native by habit. You use generative AI tools daily to move faster and think sharper, and you expect your team to do the same. We use Claude a lot here!
• Self-directed and decisive. You identify problems before they're assigned, propose solutions before they're requested, and close loops without reminders.
• On-site in our downtown San Francisco office 5 days a week. We provide commuter benefits if you're in the general Bay Area.

Preferred

• Experience marketing AI-powered technologies, virtual assistants, or customer experience platforms
• Experience marketing into credit unions, community banks, or financial services more broadly
• You've been the first or second marketing hire and built the function through the growth stage
• Public speaking track record at industry events, webinars, or analyst briefings

Benefits

• 🩺 100% paid health, dental & vision care 💰 401(k) & financial wellness perks 🍜 Daily meals on us 🚇 Commuter benefit 💪 Monthly wellness stipend 🤖 Claude Enterprise + frontier AI tools for every employee — build with the best 🏙️ Brand-new 21st-floor SF office at 44 Montgomery — floor-to-ceiling views, worth showing up to 🌴 Discretionary PTO + paid parental leave 🧘 Mental health, wellness & family benefits 🚀 A mission-driven team shaping the future of banking.