Responsibilities

• Define and steward Fixated's brand voice, visual identity, and positioning across all channels and audiences.
• Develop dual-track messaging: one that speaks to creators and talent about why Fixated is where they want to build their business, and one that speaks to brands and agencies about why Fixated is the most effective partner to reach audiences at scale.
• Own the company's content and copywriting standards, ensuring every external touchpoint reflects the quality and ambition of the Fixated brand.
• Lead Fixated's event strategy, from creator-facing activations and industry conferences (VidCon, Playlist Live, Cannes Lions, CES, NewFronts) to proprietary events that put Fixated at the center of the conversation.
• Manage all event logistics end to end: sponsorships, experiential programming, creator appearances, and brand integration opportunities.
• Represent Fixated at key industry moments, building relationships with media, conference organizers, and ecosystem partners.
• Serve as the primary liaison with Fixated's external PR firm, managing strategy, pitching priorities, and coverage targets across trade and consumer press.
• Own internal communications, ensuring the broader Fixated team is aligned, informed, and energized around company milestones, announcements, and culture.
• Draft and oversee all press materials, executive communications, announcements, and thought leadership content.
• Develop a proactive earned media strategy that establishes Fixated's founders and leaders as voices in the creator economy.

Requirements

• 8+ years of marketing experience, with a meaningful track record in creator economy, media, entertainment, or a brand-side role with heavy influencer/digital focus.
• A genuine understanding of the creator ecosystem, who the major players are, how the business works, and what creators and their audiences actually respond to.
• Proven experience managing PR agency relationships and driving earned media at scale.
• Strong event planning and experiential marketing chops, you've built and run events that move the needle, not just check a box.
• Exceptional writer and storyteller, you can take a complex, fast-moving company and distill it into crisp, compelling narratives for different audiences.
• Experience managing direct reports and building small but high-performing teams.
• Comfortable operating in ambiguity and at pace, Fixated moves fast, and this role requires someone who can set the agenda rather than wait for one.
• Existing relationships across the creator industry, media, and/or brand marketing community.

Nice To Have

• Familiarity with the brand and agency ecosystem is a strong plus.