Head of Marketing for Home Improvement at BB-Builders pro | Renton, WA | $70K/yr – $110K/yr

BB-Builders pro

Head of Marketing for Home Improvement

Renton, WA (On-site)

$70K/yr – $110K/yrSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own and optimize the full marketing engine for a home remodeling business, coordinating strategy, budgets, paid channels, SEO, lead generation, and cross-functional asset alignment to drive scalable growth.

Growth Engine Ownership: Set strategy and monthly ad budgets for remodeling campaigns across Google Ads, Meta, and other platforms.
Multi-channel Lead Gen: Manage lead generation across Thumbtack, Yelp, LSA, and the website with data-driven optimization.
Operational Excellence: Align brand assets with editors/SEO, maintain SOPs, and report actionable insights to leadership.

Job Description

Responsibilities

Lead and manage the entire marketing strategy and monthly ad budgets for home remodeling campaigns.
Plan, execute, and optimize paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), and other relevant platforms.
Oversee SEO strategy and performance, collaborating with our in-house web developer.
Track, analyze, and report performance metrics using Google Analytics, Buildertrend CRM, and ad dashboards.
Manage and optimize lead generation across platforms: Thumbtack, Yelp, Google Local Services, and our website.
Collaborate with our graphic/video editor and web/SEO manager to align brand messaging and campaign assets.
Develop and refine standard operating procedures (SOPs) for all marketing activities.
Stay current with digital trends, home remodeling market insights, and competitor strategies.
Create monthly and quarterly reports with actionable insights for company leadership.

Requirements

Minimum 5 years of hands-on digital marketing experience, with at least 1 year in the home improvement or construction industry.
Demonstrated success managing and optimizing high-volume advertising budgets ($40K–$80K/month) across Google Ads, Meta (Facebook/Instagram), and similar platforms.
Proven expertise in lead generation platforms including Thumbtack, Yelp, Google Local Services Ads (LSA), and website conversion strategies.
Strong understanding of SEO fundamentals and experience collaborating with web developers and content teams to drive organic growth.
Proficient in marketing analytics tools such as Google Analytics (GA4), Google Tag Manager, and ad platform dashboards. Experience with GoHighLevel CRM and Buildertrend CRM (or JobNimbus) is highly valued.
Fast learner with a strong ability to adapt to new tools and marketing strategies quickly.
Skilled in creating standard operating procedures (SOPs) and optimizing marketing workflows to support business scaling.
Excellent organizational, analytical, and communication skills—capable of working both independently and as part of a cross-functional team.
Self-motivated, results-driven, and comfortable in a dynamic, high-growth environment.