Responsibilities

• Brand & Identity stewardship across touchpoints to reinforce institutional positioning.
• Investor Relations Marketing: Develop investor-facing materials including decks, deal communications, deal summaries, and quarterly updates.
• Capital Markets Support: Translate complex investment theses into clear, credible narratives for fundraising collateral.
• Digital & Lead Generation: Oversee website strategy, SEO, paid, digital, social media, and email marketing across Gray Capital and Gray Residential channels.
• Property & Leasing Marketing: Set and oversee the marketing strategy for Gray Capital’s portfolio, including listing platforms, ILS management, photography standards, and campaign performance.
• Content & Thought Leadership: Build a content engine—market commentary, portfolio updates, social presence—to elevate Gray Capital’s profile in the multifamily market.
• Systems & Reporting: Own marketing’s presence in HubSpot, establish attribution and performance reporting, and ensure marketing activity translates to measurable outcomes.