Head of Marketing

New York City, NY (On-site)

Salary Not AvailableSenior Level3+ years expContract

Posted 2 months ago

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Job Summary

Own the paid media execution and optimization across Meta campaigns, turning targeting, creative testing, and retargeting into scalable performance while building funnel infrastructure and data-driven dashboards for client campaigns.

  • Paid media execution and optimization: targeting, testing, scaling, and performance management.
  • Campaign operations and reporting: lead funnels, dashboards, and actionable optimization recommendations.
  • Cross-functional delivery: coordinate with creative, analytics, and client teams to ensure smooth execution and strategic material delivery.

Job Description

  • Own paid media execution and optimization across Meta platforms, from targeting and creative testing to scaling and performance.
  • Build lead funnels, landing pages, and attribution-ready dashboards to measure and improve client campaigns.
  • Coordinate with creative, analytics, and client teams to deliver campaigns, reports, and strategic recommendations.
  • Develop reporting dashboards and performance tracking systems for artists, brands, and client campaigns.
  • Conduct data analysis and translate campaign insights into actionable recommendations and optimization strategies.
  • Assist with campaign planning, audience research, competitor analysis, and positioning strategy.
  • Support the execution of marketing rollouts, social media initiatives, and growth campaigns under leadership guidance.
  • Handle client communication, meetings, approvals, and operational follow-through with professionalism.
  • Step in to manage urgent client needs, campaign issues, or operational emergencies when leadership is unavailable.
  • Continuously look for ways to improve systems, workflows, campaign performance, and operational efficiency.
FullScale Media Group logo

FullScale Media Group

Redefining artist management and marketing with a human-first, individualized approach. At FullScale art leads, creativity thrives, and long term careers are built beyond the traditional industry mold.Our team takes a nontraditional approach to artist management and marketing, championing the individuality of every artist we work with. We treat artists not as musical machines, but as human beings, and we’re committed to nurturing both their creative vision and their business potential. With a small, carefully curated roster, our mission is to empower our artists to grow authentically, build sustainable careers, and redefine success on their own terms.

Founded in 2022
New York, New York, USA
8 employees (7 in marketing)

Headcount Trend

Current headcount: ~8

Marketing Team

Marketing Team Size
6 (75% of company)