Head of Marketing & External Communications

Responsibilities

• Develop and lead enterprise marketing and communications strategies that strengthen brand reputation, market position, and engagement across consumer, employer, provider, regulatory, member, producer, and prospect audiences.
• Lead the development, execution, and integration of marketing communications across print, web, digital, and other channels to ensure consistent messaging, effective product and service promotion, and optimized digital marketing, lead generation, and online engagement.
• Set and oversee marketing strategies that support demand for health insurance products and services through retail and other market-facing channels.
• Develop and execute the annual brand strategy and integrated communications plan in alignment with corporate strategy, using multiple channels to reach and influence a diverse customer and consumer base.
• Evaluate marketing and communications programs, campaigns, and materials on an ongoing basis; establish success metrics, assess performance, and apply insights to improve effectiveness and business impact.
• Lead public relations strategy to strengthen reputation, visibility, and stakeholder trust; oversee media relations and external messaging aligned with brand, business, and community priorities
• Own and continuously improve the enterprise content management process to ensure timely, accurate, brand-aligned, and audience-relevant communications.
• Manage strategic relationships with marketing, communications, media, digital, and creative vendors to ensure high-quality delivery, accountability, and value.
• Perform other duties as assigned.

Requirements

• Bachelor’s degree in Communications, Advertising, Marketing, or related field; or an equivalent combination of education and experience
• Ten or more years experience in corporate communications or advertising/marketing
• Seven or more years management experience
• Demonstrated external communications and public relations experience, including media relations, reputation management, and development of audience-specific messaging for external stakeholders.
• Strong working knowledge of marketing and employee communication strategies
• Working knowledge of copywriting, editing, research, management, advertising, change management, health-related communications and employee communications
• Ability to collaborate while dealing with complex situations
• Ability to think creatively and to drive innovation
• Ability to motivate, lead and inspire a diverse group to a common goal/solution with multiple stakeholders.
• Ability to convert business strategy into action oriented objectives and measurable results

Benefits

• flexible work arrangements that include remote and hybrid opportunities and paid time off.
• tuition reimbursement and assist with student-loan repayment.
• health, dental, and vision insurance as well as programs that support your mental health and well-being.
• We pay competitively, offer bonuses and investment plans, and are committed to growing and developing our employees.
• Our focus extends beyond providing access to high-quality, affordable, and equitable care. To further improve the health and well-being of our fellow Rhode Islanders, we regularly roll up our sleeves and get to work (literally) in communities all across the state—building homes, working in food pantries, revitalizing community centers, and transforming outdoor spaces for children and adults. Because we believe it is our collective responsibility to uplift our fellow Rhode Islanders when and where we can, our associates receive additional paid time to volunteer.