Head of Marketing

Troy, NY (On-site)

$60K/yr – $85K/yrSenior LevelPermanent

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Coordinate and drive marketing strategy to align with company goals and boost multi-channel engagement.

  • Develop and execute a cohesive multi-channel marketing strategy with consistent brand messaging.
  • Must-have: Proven marketing experience across digital channels (social, content, SEO/SEM, email) and analytics.
  • Standout: Budget management to maximize ROI on ads, content, events, and digital initiatives.

Job Description

Responsibilities

  • Develop and execute a cohesive marketing strategy aligned with company goals, ensuring consistent brand messaging across all platforms
  • Lead the planning, creation, and implementation of multi-channel marketing campaigns to boost brand awareness and customer engagement
  • Oversee market research initiatives to identify trends, customer needs, and competitive insights that inform strategic decisions
  • Manage the marketing budget efficiently, allocating resources to maximize ROI on advertising, content creation, events, and digital initiatives

Requirements

  • Proven experience in marketing roles required
  • Expertise in digital marketing channels including social media, content marketing, SEO/SEM, email campaigns, and analytics tools
  • Excellent communication skills with the ability to craft compelling narratives tailored to different audiences
  • Bachelor’s degree in Marketing, Business Administration or related field; advanced degrees or certifications are a plus
  • Knowledge of current marketing trends, industry best practices, and emerging technologies

Benefits

  • 401(k)
  • Dental insurance
  • Health insurance
  • Paid time off
  • Vision insurance