Responsibilities

• Lead marketing as the first hire, reporting to the CEO and founder, owning all aspects of marketing and driving customer attraction and sales within budgets.
• Create and deliver a plan with a strong focus on customer loyalty, community, brand building, revenue, and profitability.
• Build a data driven marketing function with emphasis on continuous improvement, repeatability, and measurement.
• Own paid advertising, SEO, community building, social media presence, and all customer facing activities.
• Manage marketing agencies, suppliers, logistics providers, analytics and reporting, and ensure sufficient stock.
• Work closely with the founder and CEO on day to day basis.
• Position for growth with future distribution channels including trade via doctors, medical practitioners, alternative therapists, and online/physical store merchants.
• Launch a product line initially focused on neurodivergent children and their families.
• Own the communications mix with high autonomy and real impact on a rapidly growing new business.