Head of Marketing

Responsibilities

• Own the campus growth playbook. Build the repeatable, end-to-end model for launching Ditto on a new campus and taking it from zero to dominant — and make it work across dozens of schools at once.
• Run user acquisition across every student channel. Campus ambassador programs, referral loops, experiential and guerrilla marketing, paid social, creators, and student-org partnerships — owned and optimized as one system.
• Build and lead the campus ambassador / rep program. Recruit, train, incentivize, and manage student reps at scale, and turn the best campuses into a template for the next 50.
• Build Ditto's brand where students live. Instagram, TikTok, Snap, Fizz, YikYak, and group chats — define the voice, the content engine, and the trends Ditto shows up in.
• Plan and promote campus activations and events. Launch parties, tabling, move-in week, rush, and seasonal moments timed to the academic calendar.
• Develop partnerships that unlock reach. Student government, Greek life, clubs and orgs, campus influencers, universities, and consumer brands.
• Be relentlessly data-driven. Define growth targets, instrument every campaign, read the numbers, and reallocate spend toward what's actually working.
• Build and mentor the team. Hire and lead marketers, ambassadors, and creators, and manage external partners and agencies.
• Own the budget and the targets. Resource allocation, growth goals, and the accountability that comes with both.
• Partner cross-functionally. Work closely with product, community, and operations to align marketing with how Ditto actually works on each campus.

Requirements

• 3+ years in growth or brand marketing at a consumer startup, app, or student-focused brand — with direct, hands-on experience running marketing campaigns at colleges.
• A proven track record of acquiring and engaging student users — ideally launching or scaling a product, brand, or campaign across multiple campuses.
• Experience building or running a campus ambassador / brand rep program (or comparable on-the-ground student marketing).
• Deep fluency in the platforms and behaviors that drive student culture: TikTok, Instagram, Snap, and the campus-specific apps and group chats where things actually spread.
• A genuine data-driven mindset — comfortable owning metrics, reading campaign performance, and making budget calls from the numbers.
• Exceptional communication, leadership, and project-management skills, and an entrepreneurial bias toward shipping fast.
• Willingness to travel to campuses and be in the field where it matters.

Preferred

• You were a campus ambassador, founded or led a student org, or grew something on your own campus.
• Experience with referral-driven or invite-only growth, or with dating / social / community products.
• A network of campus creators, student leaders, or university contacts you can activate on day one.
• You've scaled a program from a handful of campuses to a national footprint.

Benefits

• Shape the growth strategy of one of the fastest-growing college social platforms.
• Real ownership and leadership on a high-growth startup's leadership team.
• Competitive compensation with meaningful equity.
• Direct impact on company growth, brand, and product direction.
• Access to exclusive events, campus activations, and a national network of students, creators, and partners.