Head of Marketing & Demand Gen

Responsibilities

• Lead the SDR team directly: hiring, ramp, daily coaching, call review and the weekly scoreboard.
• Decide every week whether the next dollar or the next hour goes to a campaign or to a dial, and write down why.
• Feed the call list. The people who engaged with a campaign are who the SDRs call the next morning.
• Build demand plays by segment: publications and podcasts for two-year colleges, committee events and thought leadership for four-year universities, inbound speed and disqualification rules for foundations.
• Hear the buyer yourself. Listen to at least five SDR and Account Executive calls a week, work the booth at the conferences we attend, and talk to a customer before you write the message for their segment.
• Build the Fund Platform category: the message, the proof and the first buyers who can say it out loud.
• Run at least eight experiments a month, each with a written hypothesis, a read date and a kill rule set before it launches.
• Judge channels on incrementality, not on what the platform reports. A channel that cannot show lift you can defend does not get next quarter's budget.
• Own the tracking: UTMs, campaign records, conversion events and the queries that tell you whether a number is real.
• Hold the claim standard. Everything we publish is sourced, dated and retired when it stops holding.

Requirements

• You have owned a pipeline number, missed it at least once, and can say what you changed afterward.
• You have run SDRs or BDRs and coached them on the phone, not on a spreadsheet. You can sit beside a new rep, listen to ten calls, and name the one thing to change tomorrow.
• You are a builder and a coach at once. You can ship a campaign yourself this week and hire the person who runs it next quarter.
• You have range across what an agency usually does: content, paid, events, email, web, analytics. You know which ones to do yourself and which to buy.
• You have built demand for a considered purchase with a committee buyer. Higher education, nonprofit technology or public sector is a plus. A degree is not a screen here.
• You write, and you can read a GA4 report and fix the UTM that broke it.
• You can tell a real effect from a coincidence, and you have killed something you liked because the read said to.

Benefits

• Health, dental, and vision insurance, 401(k) match, unlimited PTO, and paid parental leave.