Responsibilities

• Own and execute TopFoxx's overall marketing strategy across every revenue-generating channel.
• Develop quarterly, monthly, and campaign-specific marketing plans aligned with company goals.
• Build and maintain the company marketing calendar, ensuring every launch, promotion, seasonal campaign, and initiative is strategically planned and executed.
• Continuously identify new growth opportunities through customer insights, market research, competitor analysis, and emerging industry trends.
• Own the end-to-end customer journey, continuously optimizing every stage of the marketing funnel to improve acquisition, conversion, retention, and lifetime value.
• Prioritize initiatives based on business impact, ROI, and long-term growth opportunities.
• Lead the overall creative vision and maintain a consistent, premium brand identity across every customer touchpoint.
• Review, approve, and provide feedback on all creative assets before publication.
• Direct and mentor graphic designers, video editors, photographers, content creators, and other creative contributors.
• Ensure every campaign aligns with TopFoxx's brand positioning while driving measurable business results.

Requirements

• 5+ years of experience in digital marketing, brand marketing, growth marketing, or marketing leadership, preferably within DTC e-commerce or startup environments.
• Proven experience leading multi-channel marketing strategies that drive measurable business growth.
• Strong understanding of paid media, organic social media, influencer marketing, affiliate marketing, email marketing, SMS, website optimization, and customer acquisition.
• 3+ years leading creative or marketing teams.
• Strong understanding of paid media strategy (Meta, TikTok, Google Ads).
• Experience with Shopify, Klaviyo, GA4, Google Tag Manager, and marketing analytics.
• Strong creative judgment across video, design, branding, and copywriting.
• Experience managing product launches and integrated marketing campaigns.
• Excellent analytical and decision-making skills.
• Strong organizational and project management abilities.