Responsibilities

• Build the consumer growth engine. Own paid search and social, affiliate, lifecycle, and website conversion against clear performance targets. Decide where agencies outperform in-house, and focus the team where it moves the metric.
• Build the dealer go-to-market motion. Own positioning by dealer type, the sales deck and enablement, and account-based programs that drive dealer acquisition and activation. Show up big at fewer, more important events aligned with Sales on named accounts and use thought leadership to pull dealers not yet in used-EVs into the category.
• Build founder-led marketing. Amplify our founder's voice across TikTok, LinkedIn, YouTube, and beyond. Turn short- and long-form video, community, and employee advocacy into a repeatable content engine covering the EV market itself: model launches, pricing moves, range and battery tech.
• Build an AI-native operating model. Build AI into how marketing runs: AI-assisted content and creative, SEO and LLM visibility, agentic workflows, analytics, and ops—as how the team works, not bolted-on tools.
• Build the team and operating system. Invest in the team that's already here while adding the capabilities the next stage needs. Develop emerging leaders, and stand up the reporting system the exec team trusts to see marketing's contribution. Partner tightly with Sales, Product, Engineering, Operations, and Finance.

Requirements

• Builder track record: scaled marketing from Series A/B through growth at high-velocity companies, not primarily large public companies with mature marketing machines.
• Two motions: led both performance/growth and B2B motions; marketplace experience strongly preferred.
• Team builder: built and mentored high-performing teams and developed emerging leaders.
• Data & systems: made decisions with data and built marketing operating systems others can run.
• Presence: strong executive presence, high agency, bias for action, low ego.
• 10 + years of experience and 5+ as a manager or leader partnering closer with founders

Preferred

• built a founder-led brand and worked closely with a public-facing founder.
• already operating AI-native across content, SEO/LLM visibility, and ops.
• consumer marketplaces or high-consideration consumer + B2B two-sided businesses (e.g., auto, retail marketplaces).

Benefits

• Health, Vision, and Dental insurance
• Daily lunch stipend
• Equity (based on role and performance)
• Unlimited PTO
• Fully stocked kitchen
• Dog-friendly office
• Ongoing opportunities for growth and development