Responsibilities

• Define Nuance Lab’s brand, voice, and visual direction, and bring them to life across our website, social presence, campaigns, and product storytelling.
• Own product launches end-to-end: positioning, narrative, creative concepts, demos, video, written content, distribution, launch-day execution, and follow-through.
• Create compelling stories through writing and video. Write launch copy, develop hooks, scripts, and demo concepts, and own creative direction. Bring in production, editing, and design specialists to help execute your vision.
• Build social media campaigns and product moments that people want to share. Combine an understanding of internet culture, audience behavior, and distribution to create organic reach and momentum.
• Reach both consumers and technical developers with stories and use cases that resonate, pairing broad creative appeal with technical substance and credibility.
• Own our social strategy and community development, including relationships with creators, technical voices, and partners who can help bring Nuance to new audiences.
• Connect brand and launch efforts to product adoption. Set clear goals, measure results, and use audience feedback to sharpen our storytelling and distribution in partnership with the product team.
• Build the marketing function from the ground up: prioritize resources, manage budgets and creative partners, and build a small team that amplifies our reach and impact. This may include hiring a growth marketer to own acquisition experiments and conversion optimization under your leadership.

Requirements

• A track record of building brands, launching products, or creating campaigns that earned meaningful attention and drove adoption. You can show the work, explain your contribution, and connect creative choices to results.
• Exceptional writing and strong storytelling instincts for video: an ability to find the central idea, develop a strong hook, write a compelling script, and guide creative execution.
• Sharp strategic judgment and intellectual curiosity. You learn quickly, ask insightful questions, and connect product capabilities, audience insight, and timing to a focused plan.
• Strong creative taste and social instincts. You understand what feels fresh, what feels forced, and why people share; you’re fluent in the cultures of the platforms and communities you’re trying to reach.
• Technical curiosity and fluency. You can work closely with researchers and engineers, understand what is novel about their work, and communicate it with credibility to technical audiences and clarity to non-technical audiences.
• Hands-on execution and end-to-end ownership. You’re excited to start as an individual contributor and can take a launch from a blank page to the finish line. You also have the judgment and leadership ability to hire, develop, and direct a small team as the function grows.
• Resourcefulness and adaptability in an early-stage environment. You know when to execute the work yourself, when to bring in specialists, and how to hold a high creative bar while moving quickly.

Preferred

• Bonus Points
• Experience marketing AI products, consumer technology, or developer tools.
• Experience building an audience or community of your own, or creating content that spread well beyond its initial audience.
• Hands-on skills in video production, editing, or design.
• Relationships with creators, developers, and communities relevant to AI.
• Experience building a marketing function or leading major launches at an early-stage company.

Benefits

• Health: We offer a variety of plans that meet your needs, including an HDHP with ~$2,000 in annual HSA contributions by the company (roughly 2x what most big tech companies put in).
• Wellness: $2,000/yr to spend on gym memberships, fitness equipment, training/coaching, classes, and more.
• Work setup: One-time $500 to spend on any tech or accessories that you might need to optimize your workflow.
• Time off: 15 days of PTO, 10 public holidays, and we close the office for a full week at year-end.
• Food: Lunch, drinks, and snacks on us every workday. We observe boba tea Tuesdays and Thursdays.
• Commuter benefits: Utilize pre-tax money (up to $340/month) for parking and transportation.
• 401(k): 4% match (100% of 1st 3% + 50% of next 2% contributions).