Responsibilities

• Set and execute the global brand strategy — defining how Bettinardi is positioned, perceived, and prioritized across all channels and markets, including DTC, wholesale, and international.
• Lead all marketing functions including digital, social, email, content, paid media, PR, and ambassadors
• Own the product launch go-to-market calendar in partnership with product design and sales leadership
• Build and mentor a high-performing marketing team; evaluate agency and vendor relationships
• Develop and manage the full marketing budget with a focus on ROI and brand equity growth
• Drive DTC marketing strategies and conversion optimization
• Expand brand presence internationally, with particular focus on Asia and Europe — key markets for premium golf
• Work closer with domestic sales team, to expand brand story telling at the top country clubs and golf clubs in the United States.
• Oversee content creation that reflects the artistry and precision at the core of the Bettinardi brand
• Monitor competitive landscape and emerging trends across golf, luxury, and lifestyle categories

Requirements

• 8-10+ years of marketing leadership experience, with a background in golf, or premium sports, luxury goods, and performance equipment
• Proven track record of building brands with passionate, community-driven audiences
• Understanding of the golf industry — the culture, the buying cycle, the Tour ecosystem, and the collector mindset
• Equal fluency in brand storytelling and performance marketing; you think in both feelings and metrics
• Experience leading and scaling a direct-to-consumer digital business
• Strong creative instincts with the ability to protect brand integrity under commercial pressure
• Skilled at working cross-functionally with product, sales, and operations teams
• Excellent communicator — overseeing copy that resonates with the consumer
• Experience in international market development is a strong plus

Preferred

• Experience in international market development is a strong plus