Head of Marketing

Responsibilities

• Own the strategy for one-night programming, setting priorities and marketing direction to drive ticket sales, occupancy and revenue targets
• Build frameworks, campaign templates and playbooks covering the full show cycle (announce, pre-sale, on-sale and late-sale) that the team can adapt to each show and tour
• Own the one-night marketing budget, approving media plans, creative and spend to ensure efficiency and consistent across venues
• Oversee marketing settlement for one-night shows, ensuring spend is accurately tracked, reconciled and recovered
• Act as the bridge between national brand strategy and local execution, ensuring every one-night campaign is high-impact, timely and on-brand
• Track results by genre, venue and tour
• Lead post-show reviews, capturing what worked and feed insights into future planning
• Partner with Ticketing and Revenue Management on pricing, discount and comp strategy, presales and CRM to maximize sell-through
• Drive adoption of AI, workflows (e.g., Monday.com), and insight tools to scale campaign delivery and streamline how the team works
• Serve as the senior marketing contact for major promoters, agents, managers and artist teams, building trust and aligning on campaign goals

Requirements

• 8+ years of marketing experience in live events, with the majority in music, comedy or ticketing at a venue, promoter, agency or ticketing company
• 3+ years leading and developing marketing teams, including hiring, giving feedback, and holding career-progression conversations
• A track record of building show and tour marketing plans that apply audience insights and achieving ticket sales and occupancy targets
• Experience owning marketing budgets and show settlements
• A strong grasp of digital and paid media, marketing attribution and show-level performance metrics
• Confidence using AI tools in your own work and scaling them across a team
• Experience building processes, capability and culture in a team across multiple venues and markets

Benefits

• Hybrid work environment (blend of in-office and at-home days)
• Healthcare, vision, and dental plans with contributions from the company
• Life and disability insurance
• Paid Parental Leave
• 401(k) Matching
• Gyms, wellness and financial wellbeing reimbursement through Husk
• Employee Assistance Program
• Pre-Tax FSA, Dependent Care FSA, and Commuter Benefits