Head of Marketing

VETRO, Inc

Head of Marketing - AI Focus

Portland, ME (Remote)

Salary Not AvailableSenior Level7+ years expFull time

Posted 2 months ago

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Job Summary

Own a data-driven, AI-powered go-to-market engine that unifies demand generation, ABM, customer marketing, product marketing, content, and events to accelerate growth and improve pipeline velocity.

Own cross-functional GTM strategy and revenue outcomes with Sales, Product, and Customer Success.
Lead AI-enabled optimization across digital, content, events, and lifecycle programs to boost efficiency and retention.
Translate technical product capabilities into business value and timely launches that drive adoption and expansion.

Job Description

Responsibilities

Growth Infrastructure: Build and execute a modern, AI-powered marketing strategy aligned to revenue growth.
Pipeline Generation: Drive pipeline generation through scalable, data-driven omni-channel programs.
Efficiency & AI: Leverage AI and automation to improve efficiency, accelerate execution, and reduce operational overhead.
Performance Across Channels: Optimize marketing performance across digital, content, ABM, events, lifecycle, and partner marketing.
Customer Marketing: Create customer marketing programs that increase retention, expansion, advocacy, and product adoption.
Sales Alignment: Partner with Sales to improve pipeline velocity, win rates, and revenue outcomes.
Product Launches: Lead product launches and translate technical capabilities into compelling business value.
Culture & Accountability: Build a high-performance culture focused on accountability, speed, innovation, and measurable results.
Investment Maximization: Maximize agency, contractor, and technology investments to extend team impact without unnecessary headcount.
Go-To-Market Ownership: Own the full go-to-market marketing strategy across demand generation, ABM, customer marketing, product marketing, content, digital, events, and sales enablement — partnering closely with Sales, Product, and Customer Success to accelerate growth.

Requirements

5–7+ years of progressive B2B SaaS marketing leadership experience.
Proven success scaling marketing in a high-growth SaaS environment, via small teams and automations.
Strong expertise in demand generation, revenue marketing, and pipeline ownership.
Demonstrated experience leveraging AI and automation to improve marketing performance and efficiency.
Deep experience across digital, content, ABM, product marketing, events, and customer marketing.
Analytical, resourceful, and execution-oriented with a bias toward action.
Strong communicator capable of simplifying complex ideas into clear business value.

Preferred

Benefits

Competitive salary commensurate with experience.
Comprehensive benefits package, including health insurance, retirement plans with 401K match, remote work stipend, Learning & Development fund, and flexible vacation and PTO.
Professional development opportunities and career growth within an innovative and rapidly growing company.
Flexible work arrangements with a remote-first approach.