Abbott Laboratories

Head of Marketing

Alameda, CA (On-site)

$219K/yr – $437K/yrSenior Level15+ years expFull time

Posted 8 hrs ago

Job Summary

Own and scale Lingo's brand and product positioning, lead creative identity, and drive market-facing strategies across channels and partnerships.

  • Define value proposition and brand positioning to enable breakout market success
  • Lead brand health, consumer insights, and co-ownership of communications across B2B and B2C

Job Description

Responsibilities

  • Define and evolve the value proposition, brand, and product positioning to create breakout market success
  • Build consumer awareness and consideration through marketing and strategic partnerships
  • Be accountable for the brand’s health metrics worldwide
  • Own and manage Lingo’s creative identity and in-house creative production for Lingo assets
  • Gather consumer insights on the overall market and brand via the Customer Insights team and Customer Success team to refine the proposition and shape product and go-to-market strategies
  • Develop and run online and offline brand marketing strategies to build the brand and win shares in target markets
  • Plan digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising
  • Maintain social media presence across all digital channels
  • Assume co-ownership for all B2B and B2C communication

Requirements

  • 15+ years of experience, including at least 5+ years managing high-performing brand teams in roles equivalent to C-suite/leadership in a consumer-facing organization
  • Experience shaping products based on customer insights and market trends. A design-led approach is highly valued
  • Creative mindset in fast-evolving technology environments with experience in a consumer-facing organization
  • Recent experience with human health technology, sports/performance technology, connected devices, or remote monitoring is a plus
  • Relevant track record in developing a brand architecture with a meaningful top-line impact in a consumer-based setting
  • Strong understanding of customer insights, PR management, and CRM with demonstrated leadership in leading teams across multiple disciplines
  • Analytical mindset with previous experience working closely with performance marketing channels
  • Experience building strong teams in a high-growth, technology, and direct-to-consumer environment
  • Comfortable operating and influencing at the highest levels, including C-suite and internal board; able to serve in a market-facing role with partners, media, and analysts

Benefits

  • Career development with an international company where you can grow the career you dream of
  • Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
  • An excellent retirement savings plan with high employer contribution
  • Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree
  • A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune
  • A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists

Salaries

Posted range

$219K/yr – $437K/yr

Taken straight from the job posting.

The middle of this range ($328K) is 87% above the median base salary for Head of Marketing roles in the United States ($175K).

Head of Marketing median pay in the United States

$178K/yr

Most pay falls between $145K and $217K. Based on 131 salaries.

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Marketing Team

Marketing Roles Posted (Last 30 Days)
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Head of Marketing

Abbott Laboratories · Alameda, CA · On-site