Head of Marketing

Responsibilities

• Define and evolve the value proposition, brand, and product positioning to create breakout market success
• Build consumer awareness and consideration through marketing and strategic partnerships
• Be accountable for the brand’s health metrics worldwide
• Own and manage Lingo’s creative identity and in-house creative production for Lingo assets
• Gather consumer insights on the overall market and brand via the Customer Insights team and Customer Success team to refine the proposition and shape product and go-to-market strategies
• Develop and run online and offline brand marketing strategies to build the brand and win shares in target markets
• Plan digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising
• Maintain social media presence across all digital channels
• Assume co-ownership for all B2B and B2C communication
• Oversee brand strategy, marketing and social campaigns, product launches, and the customer service team covering both pre-sale and post-sale touchpoints

Requirements

• 15+ years of experience, including at least 5+ years managing high-performing brand teams in roles equivalent to C-suite/leadership in a consumer-facing organization
• Experience shaping products based on customer insights and market trends. A design-led approach is highly valued
• Creative mindset in fast-evolving technology environments with experience in a consumer-facing organization
• Recent experience with human health technology, sports/performance technology, connected devices, or remote monitoring is a plus
• Relevant track record in developing a brand architecture with a meaningful top-line impact in a consumer-based setting
• Strong understanding of customer insights, PR management, and CRM with demonstrated leadership in leading teams across multiple disciplines
• Analytical mindset with previous experience working closely with performance marketing channels
• Experience building strong teams in a high-growth, technology, and direct-to-consumer environment
• Comfortable operating and influencing at the highest levels, including C-suite and internal board; able to serve in a market-facing role with partners, media, and analysts

Preferred

• Recent experience with human health technology, sports/performance technology, connected devices, or remote monitoring is a plus
• A design-led approach is highly valued
• Creative mindset in fast-evolving technology environments

Benefits

• Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
• An excellent retirement savings plan with high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists