Head of Lifecycle Marketing at ThredUp | Oakland, CA | $196K/yr – $220K/yr

ThredUp

Head of Lifecycle Marketing

Oakland, CA (Hybrid)

$196K/yr – $220K/yrSenior Level8+ years expFull time

Posted 4 months ago

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Job Summary

Drive end-to-end lifecycle marketing for ThredUp, owning channel forecasting, experimentation, and a high-performing team to grow retention and cross-channel revenue.

Must-have: 8+ years in lifecycle marketing with revenue ownership in a B2C ecommerce environment.
Standout: Experience leading a lifecycle team and implementing Braze, Looker, and large-scale tech roadmaps.
Channel forecasting, KPI definition, and cross-functional collaboration with Product, Data, and Finance.

Job Description

Responsibilities

Own lifecycle marketing's contribution to key business metrics including buyer and supplier retention and channel-driven revenue and refine measurement approach to accurately reflect channel-level contribution
Establish and own ongoing channel performance goals in partnership with Finance and Commercial Planning — with the fluency to navigate seasonality, promotional cycles, and demand shifts across the thredUP platform
Build and maintain a channel-level forecast; define KPIs, segmentation strategies grounded in behavioral and value-based modeling, and a rigorous experimentation and testing roadmap to measure incremental impact
Fluent in Looker (or equivalent) and comfortable building your own reporting. You don't wait for an analyst to tell you what's happening in your channel but you know how to work them
Partner with Data Science and Analytics to commission retention analyses, evolve predictive models, and translate cohort behavior, churn risk, and reactivation opportunity into action — for your team and for senior stakeholders
Lead and develop a team of lifecycle marketers, fostering a culture of experimentation, data-driven decision-making, and high performance
Continuously identify opportunities to grow the customer file, improve the performance of existing channels, and push into emerging channels like RCS and SMS — while maintaining operational excellence across deliverability, compliance, segmentation, and campaign execution at scale
Champion the advancement and adoption of AI and emerging marketing technology to accelerate the impact of lifecycle programs — both from an operational efficiency and customer efficacy standpoint
Own the cross-sell strategy and cross-channel editorial calendar across email, push, and SMS — balancing promotional, relational, and behavioral programs to deliver a cohesive, high-performing customer experience
Own the lifecycle marketing technology stack and roadmap for Braze and related lifecycle martech platforms
Manage and evolve strategic vendor partnerships, including ongoing relationships with Braze and third-party martech providers
Identify and build business cases for new martech investments — stay ahead of innovation in automation, orchestration, AI-driven personalization, and agentic marketing systems. Proactively assess and evaluate new tools and partners, lead RFP processes, and quantify ROI for technology decisions to justify investments,
Partner with Product and Engineering to scope, prioritize, and lead large-scale technical implementations that expand our lifecycle marketing capabilities and grow the customer file and deepen engagement — you are a marketing strategist in technical conversations and can turn vision into requirements

Requirements

8+ years of experience in lifecycle marketing, CRM, or retention marketing in a B2C e-commerce or consumer marketplace environment
Demonstrated track record of owning revenue targets and channel forecasts — you are comfortable being accountable to business outcomes, not just engagement metrics
Strong analytical foundation. You can build your own dashboards, run your own queries, and guide teams through data. Experience with Looker preferred.
Hands-on experience with modern ESPs, specifically Braze, and strategic-level familiarity with the broader lifecycle marketing martech stack
Proven experience building business cases for martech investments and leading large-scale technical implementations with Product and Engineering
Experience partnering with Product and Engineering to build features and products that improve customer engagement and grow the customer file
Exceptional cross-functional collaborator — comfortable leading projects that span Marketing, Analytics, Product, Engineering, and Finance
A performance marketer's mindset: you think in forecasts, incremental impact, cohorts, and contribution margins, not just open rates and click-throughs
Experience managing and developing a technical and non-technical team; ability to inspire, coach, and hold a high bar
Comfort in fast-past, dynamic business environment with ability to learn independently and ramp quickly

Preferred

Experience with agentic marketing systems or AI-driven personalization at scale
Background in resale, retail, fashion, or marketplace businesses
Familiarity with Customer Data Platform (CDP) architecture and implementation

Benefits

4-day work week, with Fridays off
Hybrid work environment: 3 days in the office and 1 day remote each week
Competitive salary (we leverage market data)
Many ThredUp employees also have the opportunity to own shares of ThredUp stock and are eligible for discretionary restricted stock unit awards
Employee stock purchase plan
Flexible PTO (take the time you need) + 13 company holidays
Paid Sabbatical after 3 years of full time employment
Generous paid parental leave for new mothers and fathers
Medical, dental, vision, 401k, life and disability insurance offered
We live by our Core Values of Transparency, SpeakingUP, Thinking Big, Infinite Learning, Influencing Outcomes & Seeking the Truth

ThredUp

3.1 Glassdoor

ThredUp is transforming resale with technology and a mission to inspire the world to think secondhand first. By making it easy to buy and sell secondhand, ThredUp has become one of the world's largest online resale platforms for apparel, shoes and accessories. Sellers love ThredUp because we make it easy to clean out their closets and unlock value for themselves or for the charity of their choice while doing good for the planet. Buyers love shopping value, premium and luxury brands all in one place, at up to 90% off estimated retail price. Our proprietary operating platform is the foundation for our managed marketplace and consists of distributed processing infrastructure, proprietary software and systems and data science expertise. With ThredUp’s Resale-as-a-Service, some of the world's leading brands and retailers are leveraging our platform to deliver customizable, scalable resale experiences to their customers. ThredUp has processed over 172 million unique secondhand items from 55,000 brands across 100 categories. By extending the life cycle of clothing, ThredUp is changing the way consumers shop and ushering in a more sustainable future for the fashion industry.

Founded in 2009

Oakland, California, USA

1.1K employees

www.thredup.com

49% recommend to a friend

42% CEO approval