Responsibilities

• Develop and execute a comprehensive lead generation and demand marketing strategy, aligned with company GTM priorities (E&S, Specialty, Captives).
• Launch and optimize Account-Based Marketing (ABM) campaigns targeting key accounts.
• Own digital marketing strategy and execution, including SEO, paid media, PPC, and LinkedIn marketing.
• Manage marketing automation programs (HubSpot, Salesforce, Apollo etc.), optimizing lead nurturing, scoring, and attribution models., working closely with the Sales Ops team.
• Build multi-channel demand generation campaigns that drive measurable pipeline contribution and MQL-to-SQL conversion.
• Launch full-funnel marketing performance dashboard and define lead gen KPIs.
• Partner with Sales, Sales Ops, Product Marketing, Comms and Events Marketing teams to ensure cross-functional alignment and campaign execution.
• Manage external agencies and contractors as needed to scale campaigns efficiently.
• Lay the foundation for a high-performing lead generation team, including hiring and managing junior team members (Performance Marketing Specialist, etc.).
• What Success Looks Like: A scalable demand generation engine delivering consistent, high-quality leads into the sales pipeline.

Requirements

• 7+ years of experience in B2B demand generation and digital marketing roles, ideally in B2B fintech, insurtech, and SaaS.
• Proven success with ABM programs, SEO/SEM, paid media, and marketing automation platforms.
• Strong analytical skills, with the ability to build and interpret dashboards and performance reports.
• Hands-on experience with Salesforce, HubSpot (or similar CRM/marketing automation platforms).
• Collaborative and cross-functional mindset — must thrive in a fast-paced, high-growth environment.
• Exceptional communication skills, attention to detail, and strategic thinking.

Preferred

• Experience building a team is a plus
• Prior experience in the insurance, fintech, or SaaS ecosystem preferred