Head of Lead Gen, Verticals, and Local, gTech Ads

Sunnyvale, CA (On-site)

$228K/yr – $317K/yrSenior Level10+ years expFull time

Posted 2 weeks ago

Job Summary

Own and scale the Lead Gen, Local, and Travel product excellence programs while driving the AI-first transition across support operations and shaping the gTech Ads strategy and roadmap.

  • Lead and manage PEMs and PSMs to drive product and practitioner excellence.
  • Define and drive the product and service strategy, long-term roadmap, and AI-enabled support initiatives.

Job Description

Responsibilities

  • - Lead and manage a high-performing team of Product Excellence Managers (PEMs) and Practitioner Success Managers (PSMs) to drive product and practitioner excellence for the Lead Gen, Local, and Travel verticals.
  • - Lead the transition to AI-based solutions within support operations, working horizontally with PM and Engineering to ensure advertisers succeed in an AI-first ecosystem.
  • - Define and drive the gTech Ads product and service strategy, and long-term roadmap.
  • - Lead strategic responses to accelerate product adoption, drive customer growth and remove friction to customer experience.
  • - Oversee the lifecycle of internal tools and product deployments, translating customer feedback and metrics into actionable product gaps to influence Engineering and Product roadmaps.

Requirements

  • Bachelor’s degree or equivalent practical experience.
  • 10 years of experience in product or program management.
  • 5 years of experience in people management.

Preferred

  • 10 years of experience in product operations, technical solutions, or strategy and operations.
  • 5 years of experience managing and developing high-performing teams.
  • Experience collaborating with cross-functional executive stakeholders (Product, Engineering, Sales).
  • Proven track record in operational excellence, performance management, and career development.
  • Deep knowledge of the Google Ads ecosystem or Search.
  • Strong strategic thinking and ability to influence senior leadership through data-driven narratives.
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Google

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Founded in 1970
ZWE
29 employees (4 in marketing)

Salaries

Posted range

$228K/yr – $317K/yr

Taken straight from the job posting.

See all Google salaries

Marketing Team

Marketing Team Size
3 (10% of company)
Marketing Roles Posted (Last 30 Days)
54

Traffic Signals

Monthly Visitors
83.9B
Traffic Source Mix
Search
6.3%
Direct
87.6%
Referral
5.1%
Social
0.5%
Paid
0.2%

Headcount Trend

Current headcount: ~29
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Head of Lead Gen, Verticals, and Local, gTech Ads

Google · Sunnyvale, CA · On-site