Responsibilities

• Lead campaign development and drive execution – across product launches, brand moments, collaborations, seasonal initiatives – with end goal of generating a true demand engine that can fuel sales and market share gains across commercial channels
• Drive teams to develop and execute plans that ladder up to overall marketing + commercial goals
• Develop channel-specific strategies that maintain brand consistency while optimizing for the unique requirements of digital and wholesale environments
• Create and maintain an integrated marketing calendar that aligns cross-functional teams around shared objectives and timelines
• Partner closely with commercial teams to achieve revenue forecasts
• Evolve and protect ColourPop’s brand positioning as the leader in accessible, trend-forward, community-driven beauty
• Lead brand storytelling across all consumer touchpoints, ensuring a consistent and compelling narrative while staying true to the brand DNA
• Work with teams to create and execute stories and content that serve the various needs of different channels
• Lead Creative approval process, acting as bridge between Co-Founder and marketing team
• Ensure that stories are brought to life at each touchpoint, adapted for each channel but still consistently supporting our brand voice – whether through digital, social, content creators, retail wall, retail media, etc

Requirements

• 10–12+ years of marketing experience within the beauty industry, with at least 4 years in a senior leadership role overseeing multiple marketing functions (e.g., Creative, Social, Influencer, PR, Brand Marketing, Product Marketing)
• Beauty industry experience is required—you must come from the beauty or cosmetics space and deeply understand the consumer, the competitive landscape, and the retail ecosystem
• Proven experience working at or with independent beauty brands (not just large conglomerates)—you know what it takes to build a brand with scrappy, entrepreneurial energy
• Track record of building and executing integrated marketing campaigns, driving teams to deliver KPIs that ladder up to market share / sales
• Hands-on leader who thrives in execution as much as strategy—you’re not above rolling up your sleeves and getting into the work
• Strong experience working at brands with diversified channel / sales mix (digital, e-commerce, wholesale accounts – e.g., Ulta, Target, Sephora, or similar)
• Deep fluency in social media platforms, content trends, influencer marketing, and community building, particularly with Gen Z and millennial audiences
• Hands-on experience in building community-first brands, with a deep understanding of influencer and creator dynamics as the primary tool of brand building and advocacy
• Proficient with AI productivity tools, including Claude and Claude Co-Work, with a demonstrated ability to integrate AI into marketing workflows for content creation, data analysis, campaign planning, and team collaboration
• Data-driven mindset with the ability to translate metrics into marketing decisions

Benefits

• ColourPop offers a competitive benefits package including vacation time, health benefits, 401k + match, paid holidays, product discounts and more.