Head of Influencer & Creator Partnerships

Responsibilities

• Find creators and advocates whose values and audiences fit Freckle, and build long-term relationships with them
• Run influencer campaigns end-to-end, from initial outreach and briefing to contracting, managing timelines and deliverables across two main tracks:
• Gifting and seeding: getting Freckle into the right hands, from choosing who receives a device and setting expectations to managing shipping and following up on the content that comes back
• Content partnerships: from one-off integrations to multi-video series that show Freckle in real use, outdoors and with friends, including negotiating fees and usage rights
• Work with our performance agency and social team to amplify creator content and build it into the wider marketing mix
• Develop, launch and manage our affiliate and ambassador programs, including recruitment, onboarding, tracking and rewards
• Report on results and recommend ways to improve ROI
• Keep on top of creator economy developments and share insights with the broader team

Requirements

• 4+ years in the influencer, creator and partnership marketing space
• Extensive experience running influencer programs of all shapes and sizes, and a clear sense of what makes a campaign or partnership work
• Hands-on experience running gifting, affiliate or ambassador programs, and familiarity with the platforms behind them (e.g. Grin, LTK, ShareASale)
• A strong network, and the relationship skills to turn one-off collaborations into long-term partnerships that work for everyone at the table
• Excellent project management: you keep lots of moving parts on track
• Comfort with data: you can read performance, explain it clearly and keep iterating to improve results
• A scrappy startup mindset

Preferred

• Experience with consumer hardware or family and parenting brands
• An existing network of creators kids love and parents trust
• Experience producing, directing and editing creator content

Benefits

• Healthcare, Dental, Vision, one free Freckle