Creator Partnerships Specialist

Responsibilities

• Develop and execute TikTok influencer marketing strategies for the U.S. beauty category to drive brand awareness, content reach, and sales conversion.
• Identify, evaluate, and develop relationships with U.S.-based TikTok creators, affiliate partners, and MCN agencies; build and maintain a high-quality creator pipeline.
• Own the end-to-end creator partnership process, including outreach, negotiation, product seeding, content briefs, publishing follow-up, payment settlement, and long-term relationship management.
• Proactively build local creator relationships through in-person meetings, coffee chats, industry events, and brand collaboration opportunities to deepen engagement and partnership loyalty.
• Leverage TikTok Shop, Affiliate, Spark Ads, and other relevant tools to amplify high-performing creator content, improve GMV, and maximize campaign efficiency.
• Track and analyze campaign performance across impressions, clicks, conversions, GMV, and ROI; continuously optimize creator selection, content strategy, and budget allocation.

Requirements

• Able to be based in Los Angeles long-term and legally authorized to work in the United States.
• Experience in international media, influencer marketing, TikTok operations, business development, or related fields; experience in the U.S. market is preferred.
• Strong understanding of the U.S. TikTok creator ecosystem and partnership models, including TikTok Shop, Affiliate, and Spark Ads.
• Outgoing, proactive, and highly relationship-oriented, with a genuine interest in frequent creator engagement and in-person meetings.
• Strong English communication skills with the ability to independently work with creators, agencies, and external partners. Mandarin fluency and prior study or work experience in the U.S. are preferred.
• Results-driven, with strong negotiation, project management, data analysis, and cross-functional collaboration skills.