Responsibilities

• Customer and market intelligence: Stay close to customers, prospects, analysts, and the competitive landscape in each vertical. Surface insights that sharpen positioning and inform product direction.
• Vertical GTM strategy: Define and own the go-to-market strategy for Decagon's priority industries. Develop ICP definitions, buyer personas, key use cases, and competitive positioning for each vertical.
• Messaging and positioning: Craft the core narrative for how Decagon wins in each industry. Develop differentiated value propositions grounded in real buyer pain, vertical-specific proof points, and Decagon's technical moat. Own the messaging hierarchy from category level down to persona level.
• Sales enablement: Build the assets and plays that help the sales teams win: battlecards, industry primers, objection handling, discovery question frameworks, and deal-stage content. Measure what actually gets used and improves conversion.
• Launch and campaign strategy: Partner with Growth to plan how vertical programs come to market, from ABM campaigns and field events to customer stories and analyst moments.
• Cross-functional alignment: Serve as the connective tissue between Product and Sales for your industries. Ensure that new product capabilities get translated into vertical-specific value quickly, and that field feedback loops back into roadmap and messaging.