Head of Growth

Responsibilities

• Own the numbers. Signups, verified accounts, first deposits, active customers, and what each one costs us. You know them every morning, and you know why they moved.
• Find the channels that work for a product nobody has seen before: paid, referrals, creators, communities, partnerships, content, app stores and search, including AI search. Make bold bets like https://x.com/itstuyo/status/2052404971979550871 , stop what does not work, and scale what does.
• Own the funnel, your focus is top of the funnel, but landing valuable users is our metric not just app installs. Work closely with our product team to improve the leaky parts of the funnel.
• Turn word of mouth into a system. The best growth comes from customers who bring their friends. Build the referral and sharing loops that make every customer bring the next one.
• Pick our battles. Experiment to turn your ideas into answers or repeatable strategies; prioritize them. Decide where we push first, and how we win there each market.
• Tell our story. Find the right words that make people want our product.
• Grow the right way. Understand, set and respect the boundaries so every campaign is clear, honest, and within the rules of each market and ad platform.
• Build the growth team. Decide who we hire, which agencies and tools we use, and how a small team does the work of a large one.

Requirements

• You have owned growth. You have been responsible for a growth number at a consumer product, and you moved it.
• Numbers first. You can build the funnel, read a cohort and tell a real result from noise. You pull your own data.
• Builder. You get things live yourself: a landing page, a campaign, an experiment, an automation. You do not wait for a team to exist.
• Depth in a channel. You have run real budgets on a paid channel, or built a referral or organic loop that kept growing on its own.
• Taste. You know a good message, a good creative, a good ad, a good piece of content, and a good onboarding screen when you see one, and you can explain why.
• Executive mindset. You see problems as challenges to own and solve. You set systems and a structure to create scalable growth. You leverage technology/AI to automate and optimize processes and workload. You are seeking to grow as Tuyo grows.
• Honesty. You tell us when something did not work. We prefer a clear "this failed" to a dashboard that hides it.
• Native/Excellent English, written and spoken.
• High standards. You set them for yourself. Nobody has to ask you.

Preferred

• You have grown a fintech, crypto or payments product, and you know the rules that come with marketing money.
• You already understand wallets, stablecoins, blockchains (Ethereum, Bitcoin, Solana) and how onchain transactions work.
• You have built a referral program, a creator program or a community from zero.
• You have grown a product in many countries at once.
• You have led people/teams in the past, in-house or with agencies.
• You speak Spanish, or another language.