Head of Growth (SEO & Meta), $100k/yr + performance, fully remote (global)

USA (Remote)

Salary Not AvailableSenior LevelFull time

Posted 6 weeks ago

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Job Summary

Own AI visibility growth for a SaaS platform, balancing on-page and off-page SEO, AI surface partnerships, paid media, and pipeline metrics.

  • Growth ownership: AI search presence, technical SEO, content quality, and topical authority.
  • Channel mix: paid search, Meta ads, newsletters, and partnerships to drive qualified leads.
  • Delivery and measurement: build attribution, forecasting, and a scalable playbook with sales handoffs.

Job Description

Responsibilities
  • Grow our presence across AI search surfaces (ChatGPT, Claude, Google AI Overviews) as a first-class channel
  • Build an off-page strategy that closes our AI visibility gap and grows organic traffic
  • Oversee our full website redesign: new site structure, tool pages, and landing pages, working with our designer and developer to ship it
  • Scale our programmatic and tool-page strategy: hundreds of pages built, ranked, and converting on high-intent keywords
  • Own technical SEO, internal linking, content quality, and topical authority
  • Stand up and scale Meta ads: creative strategy, influencer collaborations, budget, and clean conversion tracking
  • Run targeted paid search and retargeting across Google, Meta, and display
  • Run our newsletter and keep the list clean and healthy
  • Build an organic content program for team members who opt in, writing and scheduling on their behalf
  • Test new channels (affiliate, creator partnerships, communities, events, co-marketing) and scale the winners
Requirements
  • SEO/GEO is your superpower. Non-negotiable. You\'ve built tool pages, owned technical SEO, and ranked content that converts
  • You\'ve run Meta ads that worked. Strong second skill. Real budgets, creative and influencer campaigns, clean tracking
  • You\'ve touched the other channels too. Newsletters, paid search, retargeting, organic social, partnerships. You know which lever to pull when
  • Operator, not just a strategist. You\'ve shipped landing pages, set up GA4 and attribution, and run experiments end-to-end
  • Track record of scaling B2B SaaS. You\'ve helped take a company from 7-figures ARR to $10M+ ARR
  • AI-native. You use Claude to compress your work and have a real point of view on how AI search is changing software discovery
  • Commercially minded. You think in pipeline, CAC, payback, and ARR, not just traffic and rankings
  • Comfortable with ambiguity. First growth hire. You\'ll build the playbook, the team, and the systems
Nice to Have
  • Scaling programmatic SEO at a SaaS company
  • A strong Meta ads portfolio with proven ROAS, ideally with influencer and creator ads
  • Hands-on digital PR, link building, or AI search optimization (in-house, agency, or as a Respona-style customer)
  • Standing up an affiliate or partner program from zero
Benefits
  • Remote-first with competitive comp
  • Profitable, founder-led, and growing. No growth-at-all-costs
  • First growth hire with a real seat at the table and a path to building a team
  • A product customers love, in a category that\'s only getting bigger as AI reshapes search
Respona logo

Respona

Drive more organic traffic to your website with mutually beneficial partnerships.

Founded in 2018
Rockville, Maryland, USA
19 employees (8 in marketing)

Traffic Signals

Monthly Visitors
89.9K
Monthly Google Ads Budget
$2.7K
Traffic Source Mix
Search
47%
Direct
38.6%
Referral
10.2%
Social
2.9%
Paid
1%

Headcount Trend

Current headcount: ~19

Marketing Team

Marketing Team Size
7 (37% of company)
Marketing Roles Posted (Last 30 Days)
1