Head of Growth

USA (Remote)

$200K/yr – $300K/yrSenior LevelFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive AI-powered growth for a DTC brand by building scalable creative, funnel, and paid-media systems without adding headcount.

  • Must-have: personally owned and scaled growth at a $50M–$100M+ DTC brand.
  • Must-have: direct-response background with hands-on AI integration across growth functions.
  • Standout: leadership of multi-team growth with measurable business impact.

Job Description

Responsibilities

  • Build an AI-first creative and funnel systems
  • Build and scale the AI engine behind creative production, funnels and media buying.
  • Define where AI replaces, accelerates, or augments every step, so we scale output without scaling headcount
  • Build and direct the system that produces high-converting creatives at scale — workflows, feedback loops, AI tools, quality standards
  • Enforce quality through systems, not personal approval of every output — so the team executes without you reviewing every piece
  • Fully integrate AI into scriptwriting, performance analysis, and creative ideation to 10x output without adding headcount (and later on also production)
  • Own the funnel layer: landing pages, upsells, offers, and conversion optimization across all products
  • Hire and manage a landing page specialist
  • Create the AI-powered system for landing page creation and optimization — new funnels launch continuously under your direction, not your hands
  • Set paid media strategy across channels

Requirements

  • personally owned and scaled growth at a DTC brand doing $50M–$100M+
  • come from the direct response world
  • you use AI as a real tool in your workflow and actively integrate it everywhere in your growth department
  • Strong analytical mindset — you think in numbers and make decisions with data
  • Built and managed a funnel start to finish with measurable business impact
  • You've built and managed creative teams, funnel teams, and media buying together
  • Proactive, self-motivated, detail-oriented, and with high standards for yourself and your team.

Preferred

  • UGC affiliates and TikTok shop experience

Benefits

  • Real authority to build systems, make changes, and hire your team from day one
  • Direct access to the founder and mentors who've scaled past 9 figures.
  • You are part of a passionate, purpose-driven team of killers.
  • You have a budget for hires from the start.
  • You have a budget for consulting and personal development.
  • Yearly team retreats and travel
  • Fully Remote.
  • QuietLab products for you and your family
QuietLab logo

QuietLab

At QuietLab we believe better sleep changes lives, and our mission is to create sleep products that help people live longer and achieve their full potential.

Founded in 2024
New York, New York, USA
11 employees (5 in marketing)

Traffic Signals

Monthly Visitors
10K
Monthly Google Ads Budget
$3.2K
Traffic Source Mix
Search
27.8%
Direct
43.5%
Referral
6.1%
Social
12.6%
Paid
9.8%

Headcount Trend

Current headcount: ~11

Marketing Team

Marketing Team Size
5 (45% of company)