Responsibilities

• 0→100k user acquisition strategy across organic, referral, and creator channels - paid is a growth lever, but not our focus day 1
• UGC programs that turn users into content creators
• Micro-creator and influencer campaigns — sourced, managed, and measured by you (not an agency)
• Multi-channel experimentation: ASO, referral loops, paid UA, community, lifecycle
• The analytics infrastructure to know what's actually working

Requirements

• You've grown a consumer app from near-zero to meaningful scale and can speak concretely to how
• You have hands-on UGC and micro-influencer experience — briefs, creator relationships, performance attribution
• You're comfortable running 3–4 growth mechanisms in parallel and know how to read which to double down on
• You thrive with constraint and ambiguity, not despite them

Preferred

• an existing creator network you can activate fast.

Benefits

• meaningful equity, direct founder access, full ownership of the growth function.