Responsibilities

• Measurement and capital allocation: Own the top-down quantitative view of all paid media. Use MMM and incrementality testing to inform budget, forecast pipeline quality, and revenue planning.
• Design an attribution approach with MMM, lift studies, geo-holdouts, and platform tests to justify upper-funnel investment in programmatic, YouTube, and brand.
• Partner with Data Science to translate goals into data requirements and turn models into actions for the paid media team.
• Channel strategy and experimentation: Own Google strategy (intent segmentation, PMax/Search/tradeoffs) and feed LTV/offline signals to Smart Bidding.
• Orchestrate full-funnel strategy across Google, Meta, YouTube, Microsoft Ads, and programmatic, with retargeting and lead-nurture for high-intent travelers.
• Lead landing-page and lead-flow CRO in partnership with product for better conversion.
• Build a structured experimentation pipeline where every test is logged, measured against a pre-registered hypothesis, and tied to investment decisions.
• Team and cross-functional leadership: Lead a growth team of 4-6 and set analytical guardrails for day-to-day platform decisions.
• Define success as elevating specialists into strategic operators who own P&L-adjacent decisions and connect channel work to outcomes.
• Partner with Creative, Content, Brand, Product, Data, and Operations to improve creative performance, lead quality, and traveler-specialist matching.

Requirements

• 10+ years in growth or performance marketing, with multi-million-dollar budgets in high-AOV, high-consideration B2C categories.
• Hands-on MMM, incrementality testing, and multi-touch attribution for long conversion windows.
• Experience building attribution or measurement infrastructure from the ground up.
• Bonus for offline conversion pipelines, server-side conversion APIs, or LTV-based bidding signals.
• Experience building repeatable testing systems that connect experiments to budget and roadmap decisions.
• Strong quantitative fluency: SQL, Tableau (or equivalent BI), advanced spreadsheets.
• Experience leading and developing a senior growth team.
• Executive communication: clear point of view to senior leadership and ability to translate measurement work into actionable decisions.

Preferred

• Bonus for shipping offline conversion pipelines, server-side conversion APIs, or LTV-based bidding signals.

Benefits

• Remote work from your home base and flexible hours for work-life balance
• Innovative, fast-paced and collaborative culture that values diverse voices
• Competitive compensation and benefits package (medical, dental, vision)
• Open Paid Time Off policy and 10 company-paid holidays
• Stock options package
• 401K retirement plan with employer matching
• Substantially discounted luxury travel during off-season
• Learning and development annual stipend
• Two company-sponsored business trips each year to international destinations we serve