Responsibilities

• Own the growth marketing function end to end: demand generation, ABM, lifecycle, paid media, and marketing operations. You own the pipeline number that comes out of it, and you are accountable for sourced and influenced pipeline, not for activity.
• Build and lead the team. You'll manage a group of campaign, lifecycle, and ops marketers, hire against the gaps, set the bar for quality, and grow people into bigger roles. Player-coach energy is welcome; passivity is not.
• Set the growth strategy and the annual and quarterly operating plan. You reverse-engineer revenue targets into pipeline math: coverage ratios, conversion rates by stage, channel mix, CAC and payback. You defend that plan with numbers in front of the exec team.
• Own the growth budget. You decide where every dollar goes across paid, syndication, events support, tooling, and vendors, and you can show the return on each line without being asked twice.
• Run the ABM motion at Samba. You define tiering and account selection with sales, orchestrate multi-channel plays against target accounts, and hold the org accountable to the account list rather than to a lead volume vanity metric.
• Own the martech stack and the attribution model: HubSpot, Salesforce, Demandbase, Clay, and whatever you decide belongs in it. You are the person who decides what "sourced" means at Samba and makes the reporting trustworthy enough for the board deck.
• Partner as a peer with Sales leadership. You build the joint pipeline plan with the CRO org, sit in pipeline reviews, run enablement that sellers actually adopt, and take the heat when the number is short instead of routing it to the campaign manager.
• Align the growth calendar with product marketing, content, and events so launches, moments, and campaigns compound instead of colliding. Nothing significant ships without a growth plan attached.
• Make the hard prioritization calls. You understand our industry, buyer, and sales cycle well enough to kill programs that don't work, protect the ones that do, and say no to the loudest request in the room with a reason.
• Build the growth org as an AI-native operation. You use Claude/Cowork, AI agents, and generative tools as core infrastructure for audience research, copy, analysis, automation design, and reporting. You set the standard for how your team balances AI speed against human quality.