Head of Growth Marketing - North America at CameraMatics | USA

Head of Growth Marketing - North America

USA (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 3 months ago

Job Summary

Own and scale North America field marketing to drive pipeline through ABM/ABX, events, and partner-led demand while building a repeatable playbook, aligning closely with Sales, and measuring ROI.

Own regional strategy and cross-functional collaboration to convert engagement into opportunities with enterprise accounts.
Build an events-driven demand engine and outbound plays to fill enterprise gaps, with messaging tailored to fleet, safety, and operations buyers.
Track full-funnel metrics from engagement to revenue and reallocate budgets based on ROI.

Job Description

Responsibilities - Own the North America regional marketing strategy aligned to pipeline and revenue goals. - Localise global campaigns into US-focused programs across events, webinars, content syndication, digital amplification, and ABM/ABX orchestration. - Build a repeatable field marketing playbook covering targeting, sales workflows, messaging, invites, and pre- and post-nurture. - Maintain campaign calendars, briefs, timelines, and stakeholder alignment. - Partner closely with North America Sales Leadership, AEs, and SDRs to define territory priorities, target accounts, buyer personas, and contact strategies. - Launch multi-touch programs that create new opportunities and influence active deals. - Identify contact gaps at Enterprise and strategic accounts and activate outbound programs to create new entry points. - Provide Sales and SDRs with messaging, outreach kits, follow-up sequences, and meeting-driving assets. - Set pipeline creation targets and report performance clearly and consistently. - Lead planning and execution for trade shows, industry events, regional roadshows, roundtables, partner events, and customer experiences across North America. Requirements - 5+ years of B2B SaaS or enterprise tech marketing experience ideally in telematics, fleet, AI, IoT, transportation, mobility, or industrial technology. - Demonstrated success driving regional pipeline through field marketing and ABM/ABX motions. - Deep understanding of multi-stakeholder Enterprise buying cycles in transportation, logistics, field services, construction, or related sectors. - Strong collaboration with Sales, SDRs, Channel, and Customer teams. - Excellent program and project management, structured, detail-oriented, and deadline-driven. - Proficiency with Salesforce, HubSpot, and intent platforms (6Sense/ZoomInfo/etc) is a decisive advantage. - Creativity and boldness - you enjoy breaking through noise with differentiated marketing. - Strong analytical skills and confidence in presenting results and optimisations to leadership. - Ability to travel as needed (if applicable per role) or as specified by company policy. Nice_to_have Benefits

CameraMatics

3.1 Glassdoor

CameraMatics provides fleet managers with everything they need to enhance safety, manage teams on-the-move, and streamline operations. With 360-degree camera coverage and AI powered collision avoidance systems, we anticipate and prevent accidents before they happen, ensuring the best possible protection for every vehicle in your fleet, and every person in your team. ZERO, our hardware free employee mobility solution, helps large organisations manage travel expenses and accurately track emissions for every journey, on any mode of transport.

Founded in 2016

Dublin 12, County Dublin, IRL

125 employees (10 in marketing)

www.cameramatics.com

48% recommend to a friend

60% CEO approval