Own Otter’s global performance marketing strategy with full-funnel ownership across paid social, paid search, display, retargeting, and emerging channels.

• Responsibilities: Own Otter’s global performance marketing strategy, spanning paid social, paid search, display, retargeting, and emerging channels.
• Manage and optimize $XM+ annual performance marketing budget with clear ROI and CAC efficiency targets.
• Build, scale, and continuously iterate on acquisition funnels across Meta Ads, Google Ads, and additional paid platforms.
• Develop a quantitative experimentation roadmap (A/B tests, landing page optimization, ad creative, audience segmentation).
• Partner with Product, Growth, Brand, and Sales to ensure full-funnel alignment and cross-functional acceleration.
• Own forecasting, spend pacing, weekly/monthly reporting, and insights for senior leadership.
• Drive attribution improvements using tools like GA4, Mixpanel, Looker, or Snowflake.
• Evaluate new channels, automation tools, and AI-powered optimization solutions to increase scale and lower CAC.
• Be a strategic thought partner to Otter’s leadership on overall growth strategy, channel mix, and long-term customer acquisition models.