Head of Growth Marketing at LendWise Mortgage | Calabasas, CA

LendWise Mortgage

Head of Growth Marketing

Calabasas, CA (On-site)

Salary Not AvailableSenior Level6+ years expFull time

Posted 2 months ago

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Job Summary

Own and orchestrate a mortgage marketing engine that moves borrowers and LO recruiting through a compliant, data-driven funnel across paid, SEO, and content; you set the content pillars, quarterly priorities, and a tight approval flow.

Borrower acquisition engine: PPC pods, local/SEO content, landing pages, review flows, and nurture focused on qualified applications and funded loans.
LO recruiting and content: target LO profiles, founder-led narratives, and paid amplification with executive coordination.
Compliance governance: documented ad/landing page approvals and regulatory checks before launch.

Job Description

Responsibilities

Borrower acquisition engine: licensed-state PPC pods, SEO/GEO content, local SEO, landing pages, review flows, and nurture.
LO recruiting and marketing: define LO profiles, content sequence, paid amplification, and founder/CSO outreach.
Compliance and approvals: documented flows for ads, landing pages, email, SMS, videos, captions, testimonials, LO pages, and co-branded materials.

Requirements

6+ years of growth, demand generation, brand, or marketing leadership with at least 2 years in mortgage, real estate, fintech, SaaS, or regulated financial services.
Hands-on operator capability: write, edit, brief creative, review paid campaigns, shape landing pages, and work in a CRM.
Strong understanding of borrower acquisition and B2B recruiting/sales enablement funnels.
Working knowledge of mortgage marketing compliance and the judgment to escalate instead of guessing.
Comfort leading founder-led content, executive narratives, and fast campaign iteration.
Fluency with HubSpot or comparable CRM, GA4, Google Search Console, Google Ads, LinkedIn Campaign Manager, Meta Ads, and performance dashboards.

Nice to have

Direct experience marketing to producing loan officers or mortgage/real estate recruiting campaigns.
Experience with mortgage tools like Encompass, Optimal Blue, Total Expert, Surefire, Jungo, Homebot, BankingBridge.
Experience managing video-led content teams or founder-led media programs.
LA-area presence and willingness to be in Woodland Hills for production and leadership meetings.