Responsibilities

• Own and scale Houndsy’s customer acquisition engine, improve conversion, increase customer lifetime value, and build the brand that fuels all of it.
• Report directly to the CEO and take full P&L ownership of the growth marketing function, managing a team of seven specialists across paid media, organic social, email/SMS, influencer, outbound sales, and PR.
• Ensure growth is profitable, diversified across channels, and resilient—not dependent on any single platform, partnering with Product Manager, Head of CX, and Fractional CFO.
• Lead paid media strategy and execution across paid search & social.
• Manage channel-tier performance targets with internal ROAS benchmarks and separate CAC/payback benchmarks for emerging channels.
• Own the marketing data stack—attribution, reporting dashboards, and testing frameworks—and conduct weekly attribution reviews.
• Build and manage a structured test calendar with 10–25% of paid budget for non-Meta experiments.
• Launch and scale a creator/affiliate program with defined economics and performance targets.
• Oversee the influencer program, aligning partnerships with brand positioning and measurable acquisition goals.
• Build and support durable, lower-CAC channels: SEO/content, brand PR, and organic social.

Requirements

• 7+ years in growth marketing, performance marketing, or digital marketing leadership
• At least 3–4 years in D2C eCommerce
• Proven track record scaling a D2C brand to $15M+ in revenue with profitable unit economics
• Deep expertise in paid media (Meta, Google, TikTok), with hands-on experience managing six- to seven-figure monthly ad budgets and holding channel-level P&L accountability
• Deep fluency in paid media metrics, attribution models, and creative testing methodologies
• Experience building non-paid acquisition channels at meaningful scale: affiliate/creator, influencer, SEO, and email/SMS
• Hands-on CRO experience: selecting tooling, designing tests, and interpreting results with statistical rigor
• Strong people leadership—experience managing and developing a team of 5+ across multiple marketing disciplines
• Entrepreneurial mindset: ownership, speed, and initiative

Preferred

• Experience in pet, home goods, or lifestyle D2C brands.
• Familiarity with Shopify, Klaviyo, Triple Whale or Northbeam, and similar eComm tools.
• Experience launching or marketing connected/smart hardware products.
• Background in building growth functions from early stage through scale.

Benefits

• Remote-friendly work environment with a collaborative, low-ego culture.