Senior Director of Growth (Flo Pilates)
Nysonian
USA (Remote)
$170K/yr - $230K/yrIn-houseFull-timeSenior level
4 hrs ago
Head of Growth Marketing
USA (Remote)
Salary Not AvailableSenior Level5+ years expFull time
Posted 4 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own multi-channel growth and experimentation for a PLG B2B SaaS, driving signups and activation from acquisition to in-product flows.
- Must-have: 5+ years in self-serve SaaS growth with proven experiments that move metrics.
- Standout: Hands-on, cross-functional collaboration with Product, Data, and Finance to build scalable playbooks.
Job Description
Responsibilities
- Take ownership of our new user acquisition target, driving the strategy across paid marketing, SEO & GEO, and more.
- Design, run, and scale growth experiments across the funnel -- from acquisition channels to influencing in-product activation.
- Build, collaborate, and optimize multi-channel campaigns (paid, organic, lifecycle, referral, partnerships) that drive signups and revenue. Manage agencies to support execution of many campaigns.
- Partner with Product and Data to design in-product growth loops, onboarding flows, and conversion journeys.
- Define, measure, and report on growth KPIs -- owning dashboards and analysis to surface insights and drive decisions.
- Research and test new channels, tactics, and tools to keep us ahead of the curve.
- Build scalable playbooks so wins can be repeated and expanded scalably, while aligning with our Finance team on budgeting.
Fathom
We conceptualize and produce design and media projects.We generate ideas, and we make them happen.Work doesn’t create itself, people create the work, it’s the people that matter.We place individuals and the community at the center of how we work and how we do business. We believe that the most powerful tools in our business are human intellect, passion, and creativity, we think that these qualities are at the heart of developing our services and products.We believe in the potential of collective intelligence. We think that collaboration delivers more solid results and increases the cross pollination of ideas, that the possibilities of humans collaborating are limitless.
Traffic Signals
Monthly Visitors
538
Traffic Source Mix
Search
48.8%
Direct
31.1%
Referral
12.8%
Social
4.5%
Paid
1%
Headcount Trend
Current headcount: ~15
Marketing Team
Marketing Team Size
3 (20% of company)
