Head of Growth Marketing, DTC

USA (On-site)

$110K/yr – $140K/yrSenior LevelFull time

Posted 7 days ago

Job Summary

Own and optimize the full DTC growth engine across paid media, creator/UGC partnerships, retention programs, landing-page testing, and AI-driven speed to market.

Lead paid acquisition across Meta and test others
Drive creator/UGC content and performance
Own retention and conversion experiments with a weekly rhythm

Job Description

Responsibilities

Own paid acquisition on Meta (and test TikTok and Google), from budget to creative briefs to reporting
Run our creator and UGC programme so the best creators keep making winning content
Find the hooks, angles and offers that turn a scroll into a first order, and a first order into a subscriber
Own retention: email, SMS, subscriptions and repeat purchase
Improve landing pages and conversion with a weekly testing rhythm, and report what worked, what didn't and what's next
Use AI tools to move faster than a bigger team would

Requirements

Have grown a DTC consumer brand through marketing, with numbers to show for it (CAC, LTV, conversion, repeat rate)
Have a feel for creative: you know why one ad works and another doesn't
Think in contribution margin, not just ROAS
Love testing and are happy to be proven wrong by the data
Want ownership. We're open to a real share of the profit you grow

Preferred

Bonus, not required: beauty, wellness or gifting experience, or Amazon experience

Mesmos

mesmos.co/about-us

5 employees

www.mesmos.co

Salaries

Posted range

$110K/yr – $140K/yr

Taken straight from the job posting.

The middle of this range ($125K) is 34% below the median base salary for Head of Growth Marketing roles in the United States ($190K).

Head of Growth Marketing median pay in the United States

$190K/yr

Most pay falls between $168K and $238K. Based on 28 salaries.

See all Head of Growth Marketing salaries See more Head of Growth Marketing jobs

See all Mesmos salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)

Traffic Signals

Monthly Visitors

3.1K

Monthly Google Ads Budget

$331

Traffic Source Mix

40.2%

Direct

22.7%

Referral

6.8%

Social

10.2%

Paid

7.7%

Headcount Trend

Current headcount: ~5

Links

www.mesmos.co

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