Responsibilities

• Shape the strategic direction and priorities for Mariner’s Marketing function, ensuring alignment with broader business, growth, risk, and financial objectives.
• Own Mariner’s growth marketing strategy, marketing technology and vendor ecosystem, and allocation of annual marketing investment, with accountability for measurable business and financial outcomes.
• Oversee teams responsible for growth marketing, customer acquisition and lifecycle engagement, marketing technology, analytics, customer data, and related Marketing capabilities, ensuring alignment of priorities, resources, and performance with business objectives.
• Optimize spend across acquisition and lifecycle channels based on incremental return, CAC, cost per funded loan, conversion, lifetime value, contribution economics, and payback.
• Identify and scale new sources of profitable customer growth through disciplined testing and investment analysis.
• Establish a rigorous, data-driven approach to marketing decision-making and performance management.
• Lead modern measurement across experimentation, incrementality, attribution, segmentation, forecasting, and marketing mix modeling.
• Partner with Data Science and Finance to improve customer economics, predictive models, and executive performance reporting.
• Advise executive leadership on customer growth, marketing investment, customer economics, market opportunities, emerging technologies, and other strategic matters within the Marketing function.
• Define and execute the roadmap for building an increasingly AI-native marketing organization.

Requirements

• Bachelor's degree in Marketing, Business, Economics, Finance, Statistics, Data Science, Engineering, or a related discipline; additional relevant experience may be substituted for a bachelor's degree.
• Fifteen (15) or more years of progressive experience in marketing, including growth marketing, performance marketing, customer acquisition, lifecycle marketing, marketing analytics, or related disciplines.
• Seven (7) or more years of progressive leadership experience, including responsibility for leading leaders and large, complex teams or significant functional areas.
• Significant senior leadership experience within a highly quantitative, data-driven B2C environment; experience in consumer lending, financial services, fintech, banking, credit cards, insurance, telecommunications, marketplaces, or another analytically sophisticated consumer business preferred.
• Demonstrated ownership of significant multi-channel marketing investment with accountability for measurable business, financial, and customer outcomes.
• Deep expertise in data-driven growth marketing, including customer acquisition, lifecycle management, experimentation, attribution, segmentation, forecasting, customer economics, and optimization across digital and offline channels.
• Exceptional quantitative and analytical capabilities, with demonstrated ability to evaluate complex datasets, challenge analytical assumptions, interpret customer economics, and use data to inform significant investment and strategic decisions.
• Demonstrated experience using customer data, analytics, technology, AI, and automation to improve customer experiences and business outcomes.
• Demonstrated success designing organizations, developing leaders, building high-performing teams, and leading significant organizational or functional transformation.
• Extensive experience managing strategic agencies, vendors, technology providers, and other external partners, including contract negotiation and performance accountability.

Preferred

• MBA, master’s degree, or other advanced degree in a quantitative, analytical, or business discipline.
• Experience with the Salesforce ecosystem, including Salesforce Marketing Cloud Engagement.
• Experience with advanced marketing analytics, customer data platforms, machine learning, predictive modeling, or AI-enabled decisioning capabilities.
• Experience building or transforming a growth marketing organization in an environment undergoing significant technological or digital transformation.
• Experience managing both digital and offline acquisition channels, including direct mail, consumer marketplaces, paid search, organic search, lifecycle marketing, and emerging media.
• Experience partnering closely with credit risk or underwriting organizations to optimize growth within defined risk and profitability parameters.

Benefits

• For information regarding our benefits, please visit: https://www.marinerfinance.com/careers/benefits/
• All full time employees are provided with a generous benefits package in addition to their monetary compensation. Learn more about it today.