Responsibilities

• Oversee acquisition and engagement/CRM strategies across the NetCredit brand; monitor channel performance and optimize the marketing budget for maximum brand impact and ROI
• Manage the annual budget and quarterly forecasts, identify risks and growth opportunities; monitor performance on a weekly basis
• Develop and maintain a marketing roadmap, integrate product and channel marketing strategies and align with business objectives
• Drive marketing strategy; identify opportunities to increase top of funnel, improve conversion and optimize the customer journey
• Monitor key performance indicators (KPIs) to assess marketing effectiveness, regularly report outcomes to leadership
• Build and deliver executive-level presentations on marketing performance, strategy, and investment recommendations to senior leadership, the executive team, and cross-functional partners across the organization
• Collaborate with Strategy & Operations, Analytics and Product teams to ensure strategic alignment and drive continued growth
• Manage 1 direct report in addition to matrixed management of CRM and performance marketing channel teams
• Stay at the forefront of AI and emerging marketing technologies, identifying and applying best practices to drive growth and efficiencies

Requirements

• Minimum 10 years of marketing experience with a proven track record of driving revenue growth (online consumer, multichannel performance marketing or integrated marketing experience preferred)
• Bachelor’s degree in Marketing, Economics, or other business-related/quantitative fields of study. MBA preferred
• 3+ years of experience leading and developing marketing teams, with experience managing both direct reports and cross-functional teams
• Proven experience managing significant marketing budgets and making data-driven investment decisions tied to revenue, customer acquisition, and ROI
• Experience in consumer lending, fintech, financial services, or another highly regulated, data-driven environment preferred
• Effective at building relationships and rallying stakeholders around priorities, enabling fast, confident decisions
• Demonstrated ability to manage multiple projects simultaneously while communicating clearly with stakeholders at all levels
• Self-starter who thrives in dynamic, fast-paced environments
• Highly analytical, with a passion for problem-solving and for turning complex data into compelling stories
• Comfortable leveraging AI tools to accelerate analysis, reporting, and marketing execution; proactively identifies opportunities to apply AI/automation to drive efficiency and better business outcomes

Preferred

• MBA preferred