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Best Practice Institute

Head of Growth Marketing

Palm Beach Gardens, FL (Hybrid)

$140K/yr – $180K/yrSenior LevelFull time

Posted 7 days ago

Job Summary

Own and drive the full demand-gen engine and client-solution campaigns from strategy through execution, including AI-assisted workflows and a live campaign roadmap that aligns with Sales and Customer Success.

  • Own campaign roadmaps and budgets with leadership and cross-functional partners
  • Build campaigns across HubSpot, SEO/paid channels and landing pages
  • Collaborate with Sales and Customer Success to equip teams with assets and onboarding/renewal programs

Job Description

Responsibilities

  • Demand generation and execution (75%) - Write and send two weekly emails: a thought-leadership newsletter and an educational conversion email - Run one editorial calendar across email, websites and social - Build and launch campaigns, landing pages, nurture sequences and ads in HubSpot and our other tools - Manage paid channels, SEO/AEO, and the qualification path from first touch to sales conversation Client solutions (20%) - Deliver agreed marketing work for customers, align scope and deadlines with Customer Success, and report results to clients Technical maintenance (5%) - Routine HubSpot setup, tracking, forms, integrations and reporting connections Across the role - Equip Account Executives with campaigns and sales assets, and build onboarding, renewal and expansion campaigns for Customer Success - Build and run AI-assisted workflows, agents and prompts, with documented human-approved quality checks before anything ships - Own a campaign roadmap, budget and live campaign register with the Founder, Sales and Client teams Across the role - Equip Account Executives with campaigns and sales assets, and build onboarding, renewal and expansion campaigns for Customer Success - Build and run AI-assisted workflows, agents and prompts, with documented human-approved quality checks before anything ships - Own a campaign roadmap, budget and live campaign register with the Founder, Sales and Client teams

Requirements

  • Growth or demand-gen experience in a lean B2B recurring-revenue business with a consultative sale
  • Campaigns you personally built and launched, with commercial results you can show
  • Strong positioning, conversion copywriting, email, landing page and paid campaign skills
  • Hands-on HubSpot and Semrush, plus real SEO/AEO experience
  • Experience tying marketing to pipeline and revenue, and knowing where attribution breaks down
  • Essential: working pages or workflows you built and tested in Floot, Lovable or similar tools
  • Essential: practical integration building, including fixing automations when they fail
  • Essential: advanced, hands-on use of AI processes, agents, bots and prompt engineering
  • Essential: independent content production with a documented QA process
  • Experience managing a budget in a small organization, and references from former leaders

Preferred

  • Experience marketing to HR buyers is valued but not required
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Best Practice Institute

5.0 Glassdoor

Best Practice Institute (BPI) is the independent research organization behind Most Loved Workplace® certification - the workplace culture credential built on 25 years of science, validated across 2.8 million employees at 1,800+ certified organizations with a .95 coefficient alpha.BPI created the SPARK Model and the Love of Workplace IndexTM (LOWITM), the psychometric framework that measures emotional connectedness between employees and their organization — the strongest predictor of retention, performance, and inbound talent. Certified companies see 4× higher retention, a 92% candidate apply rate, and 48% higher employee emotional connectedness versus non-certified peers.The Most Loved Workplace® Top 100 is the gold standard for exceptional workplace culture - recognized globally across every industry and company size.Certified companies include DFIN, Kyndryl, Databricks, Cloudflare, DaVita, KnowBe4, and 1,800+ others across every industry and company size.BPI's platform includes:Most Loved Workplace® Certification — LOWI-validated, SPARK-scored, independently issuedCertCheck — real-time certification verification and employer brand profilesVisipage — AI search visibility for certified employer brandsThe Workplace Report — BPI's research and editorial briefing for CHROs and people leadersFounded in 2001 by organizational psychologist and bestselling author Louis Carter. Research applied inside 150+ Fortune 1000 organizations on six continents.bestpracticeinstitute.org

Founded in 2001
Palm Beach Gardens, Florida, USA
28 employees (4 in marketing)
bestpracticeinstitute.org
1% recommend to a friend
1% CEO approval

Salaries

Posted range

$140K/yr – $180K/yr

Taken straight from the job posting.

The middle of this range ($160K) is 16% below the median base salary for Head of Growth Marketing roles in the United States ($190K).

Head of Growth Marketing median pay in the United States

$190K/yr

Most pay falls between $168K and $238K. Based on 28 salaries.

See all Head of Growth Marketing salariesSee more Head of Growth Marketing jobs
See all Best Practice Institute salaries

Marketing Team

Marketing Team Size
3 (11% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
5.3K
Traffic Source Mix
Search
30.5%
Direct
30.3%
Referral
9%
Social
8%
Paid
7.2%

Headcount Trend

Current headcount: ~28
Best Practice Institute logo

Head of Growth Marketing

Best Practice Institute · Palm Beach Gardens, FL · Hybrid