Responsibilities

• Build and scale the systems that bring new creators onto the platform — people who want to make and share games
• Develop creator-facing campaigns across paid social, SEO, and organic channels
• Own the creator funnel from awareness through first game published
• Partner with the product team to surface creator milestones and wins that drive word-of-mouth
• Drive player acquisition and engagement across all channels
• Own paid media strategy and execution (social, search, programmatic)
• Use data to identify where players drop off and run experiments to fix it
• Build agentic tools to automate most of the work is necessary for this role.
• Run ads: strategy, creative briefing, buying, and optimization across Meta, TikTok, Google, and emerging platforms. Use agentic tools to fully automate these processes.
• PR: build Astrocade's presence in gaming, tech, and creator economy media
• Social: develop an organic social strategy that reflects Astrocade's brand and grows both creator and player audiences
• SEO: own keyword strategy and content infrastructure that drives long-term organic growth

Requirements

• Have 2+ years in growth marketing, with meaningful time in consumer products
• Experience building scalable agentic tools to automate
• Understand how to grow both sides of a two-sided platform, or have scaled creator and user communities simultaneously
• Think in systems: you build repeatable programs, not one-off campaigns
• Are comfortable being the only growth person on the team — scrappy, resourceful, and self-directed
• Have strong analytical instincts and can build a dashboard as easily as you can write a creative brief
• Want to grow into a team leadership role as the company scales

Preferred

• Experience at a high-growth consumer platform (YouTube, TikTok, Roblox, Twitch, or similar)
• Background in UGC products
• Experience building a growth function from scratch at an early-stage company
• Familiarity with both B2C acquisition and community-led growth models

Benefits

• Health, dental, and vision coverage
• Lunch provided daily