Head of Growth & Marketing Analytics at EarnIn | Mountain View, CA | $215K/yr – $263K/yr

EarnIn

Head of Growth & Marketing Analytics

Mountain View, CA (Remote)

$215K/yr – $263K/yrSenior Level10+ years expFull time

Posted 1 month ago

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Job Summary

Own analytics leadership and marketing measurement across paid and owned channels, focusing on MMM, causal inference, and lifecycle impact to improve CAC/LTV and retention.

Lead analytics strategy and team development to drive rigorous insights and growth through 2–3 direct reports with clear goals.
Own marketing measurement, experimentation, and cross-channel performance with a focus on activation, engagement, retention, and LTV.
Build AI driven workflows and partner with Analytics Engineering to automate reporting, anomaly detection, and insights for faster decision making.

Job Description

Responsibilities

Team Leadership & Mentorship
Hire, lead, coach, and develop a high-performing team of product and marketing analysts.
Foster a culture of curiosity, analytical rigor, and continuous learning.
Define clear goals, priorities, and growth paths for the analytics team.
Start by managing a team of 2–3 direct reports, with the opportunity to grow the team as the business scales
Analytics Strategy & Execution
Own the company’s marketing measurement, experimentation, and insight generation for paid, owned, and integrated channels, and for performance across acquisition, activation, engagement, retention, and LTV
Lead the evolution of Media Mix Modeling (MMM) and causal inference frameworks to measure both performance and brand impact.
Partner with the Growth team to optimize owned channels (SEO, Referrals) onboarding funnels, and lifecycle marketing to drive engagement.
Build AI-driven workflows to automate recurring analytics (e.g., business reviews, anomaly detection, and insight generation), significantly reducing manual analysis and accelerating decision-making.
Partner with Analytics Engineering to ensure scalable and reliable data models and pipelines.
Hands-On Analysis
Perform deep-dive analyses to uncover insights that inform product and business decisions.
Collaborate with data engineering and product teams to improve data pipelines and instrumentation.
Cross-Functional Collaboration
Act as a strategic thought partner to identify opportunities, measure success, and optimize Marketing and product performance.
Communicate complex analytical findings clearly and effectively to non-technical audiences and influence action.
In this role, you will be successful if you:
Improve marketing efficiency (CAC/LTV) through better measurement and insights
Increase user growth and retention by leveraging owned channels.

EarnIn

4.5 Glassdoor

EarnIn lets you access your money as you earn it — not days or weeks later.We’re reimagining the way money moves to make financial momentum accessible to everyone. That starts with payday every day and builds with tools like credit monitoring, automated savings accounts, and low-balance protection. All with no interest, no credit checks, and no mandatory fees. So our customers have as many options as possible to save and spend on their terms.EarnIn’s pioneering Earned Wage Access app is backed by world-class partners like A16Z, Matrix Partners, and DST. Since our founding in 2013, 3.8 million customers have given it over 380,000 5-star reviews for helping them access over $15 billion in earnings. That means:- 49% can now cover an unexpected expense of $400 since using EarnIn- 73% can budget more effectively with EarnIn- 66% have been able to pay bills on time with EarnIn’s helpWe’re proud of that impact. Because no one should feel stuck — held back from their ambitions, their life — simply because they can’t access the money they’ve already earned. That’s why EarnIn is here, to help people move forward with the lives they want today and the goals they have for tomorrow.Join us.EarnIn is a financial technology company, not a bank. The Deposit Account, Secured Account, and EarnIn Card are issued by Evolve Bank & Trust, Member FDIC. The EarnIn Card is issued pursuant to a license from Visa USA Inc.

Founded in 2012

Mountain View, California, USA

560 employees (41 in marketing)

earnIn.com

87% recommend to a friend

92% CEO approval