Responsibilities

• Take a $500k monthly paid media operation and scale it to $2M - $3M or more – with full autonomy to build your team, own e-comm funnels end-to-end, and run a portfolio of unapologetically outspoken creator brands
• 100% accountable for hitting KPI targets for ad spend, ROAS, CVR, LTV and engagement
• Take full funnel marketing leadership – everything from acquisition to conversion to retention
• Scale Paid Media – Scrutinize everything from channel selection to ad creative, ad account configuration, attribution, pixels, audience targeting, etc. and make the optimizations necessary to deliver profitable spend that can be grown consistently
• Upgrade Conversion Funnels – We need a fresh set of eyes to deliver upgrades to CVR, AOV and subscription attach rates for both primary purchase and upsells
• Recruit and Cultivate Team – Systematically build out specialized teams to focus on paid acquisition, conversion and retention, optimizing our people, process and systems to consistently deliver the high performance that’s needed
• We’re looking for a proven DTC growth marketing leader to take full funnel marketing leadership – everything from acquisition to conversion to retention

Requirements

• Location: 100% Remote in the US
• 7-10 Years of Proven DTC Track Record – Your resume is littered with measurable full funnel growth accomplishments that demonstrate your ability to create something out of nothing AND scale what is working, ideally with supplement funnels
• Paid Media Acquisition – A master at scaling paid media to multiple 7-figure monthly budgets across Meta, YouTube, TikTok, Snap, Applovin and native to deliver on target ad spend with efficient ROAS, with ability to drive agency partners and in-house teams to deliver performance
• Conversion Optimization – Excels at CRO, with deep experience running experiments with value props, copy, UX/UI and technical optimizations to drive up CVR, AOV and LTV, all synchronized to be congruent with paid media efforts
• Back-end Retention – Deep experience driving LTV with upselling and cross-selling, but also by maximizing retention with activation, engagement, winback campaigns and creating true lifetime relationships with customers via CRM/lifecycle marketing
• Data Driven – Extremely comfortable diving deep into analytics platforms, spreadsheets, etc., to detect patterns on which to capitalize while leveraging the latest in data science
• Driven to Excellence – A natural end-to-end ownership mentality with a relentless inner drive to excellence that other people find energizing, inspiring and motivating
• Systems-Oriented – Strong organizational skills with a knack for creating order out of chaos with highly organized systems that deliver sustained success
• Exceptional Communicator – A perceptive listener who quickly synthesizes info and can formulate a methodical action plan that can be clearly articulated verbally and in writing
• Humble Team Leader – Knows how to recruit, train and build a world-class team in a player/coach mentality with an authentic, humble mindset

Benefits

• Benefits: Health, Dental, Vision, Life, 401k Match, up to 3 Weeks PTO