Responsibilities

• Lead and develop a cross-functional team of 7 spanning campaign management, lifecycle/email, web, and PLG growth marketing
• Drive integrated campaign strategy across paid, owned, and earned channels — aligned to pipeline targets and business priorities
• Own full-funnel performance tracking: channel-level cost-per metrics, funnel conversion rates, and investment-to-return analysis
• Partner closely with Brand, Security Advocacy/Content, Marketing Ops, Data Analytics, and Sales leadership to ensure programs are tightly integrated and well-resourced
• Serve as the campaign foundation for Partner Marketing and Field — building the core plays and assets that get amplified through partners and adopted across target accounts and regional motions
• Build the operating rhythm for campaign planning, execution, and retrospectives — including sprint-based GTM activation
• Support career growth for both traditional campaign marketers and more technical team members (web dev, growth engineering)

Requirements

• 10–15 years of B2B marketing experience, with meaningful time in demand gen, integrated campaigns, or revenue marketing; we care more about the pace and scope of what you've owned than years on a resume, and strong startup or high-growth experience can absolutely compress that timeline
• Proven track record managing multi-discipline marketing teams (campaign, lifecycle, web, and/or growth)
• Equal parts analytical and strategic: you're as comfortable in a Salesforce dashboard or attribution model as you are in a campaign brief
• Deep fluency in funnel metrics, MQLs, pipeline contribution, CAC, CPL by channel, conversion rates, and the ability to connect them to business outcomes
• Experience marketing to technical audiences. You understand how developers, AppSec engineers, and security practitioners evaluate products and you know how to earn their trust
• High emotional intelligence and the range to build genuine relationships across a wide variety of personalities and working styles, from creative and brand-oriented teammates to data-driven ops and sales stakeholders
• An AI optimist who actively looks for ways to use AI to eliminate friction, from project management and campaign workflows to reporting and content production
• Ambition to grow into a VP Marketing or Marketing Leadership role
• Experience working in or alongside PLG or product-led growth motions is a plus
• Very strong written and verbal communication skills and the ability to translate complex data into executive-ready narratives

Preferred

• Experience working in or alongside PLG motions is a plus
• An AI optimist who actively looks for ways to use AI to eliminate friction, from project management and campaign workflows to reporting and content production
• Ambition to grow into a VP Marketing or Marketing Leadership role
• Experience in or with startup or high-growth environments can compress timelines

Benefits

• We invest in our employees’ well-being and long-term success through a competitive, market-aligned benefits program that meets or exceeds local market standards across all of the regions in which we hire.
• Benefits offerings vary by location to reflect local requirements and norms.
• For more detailed, location-specific information, please visit Semgrep Benefits .