Responsibilities

• Design and run rapid growth experiments across ICPs, messaging, channels, onboarding, and activation.
• Help identify the strongest early customer segments — likely including consultants, facilitators, startup leadership teams, coaches, recruiters, and other meeting-heavy professionals.
• Turn user conversations, demos, and feedback into clear positioning insights.
• Test landing page messaging, LinkedIn posts, email outreach, referral angles, demo formats, and lightweight paid or organic campaigns.
• Help us understand what drives activation, especially getting users from first meeting to second and third use.
• Build simple experiment plans with clear hypotheses, success metrics, and next-step recommendations.
• Create lightweight copy and campaign assets: landing page variants, outreach emails, LinkedIn posts, referral messaging, demo scripts, and follow-up sequences.
• Help define the right early growth metrics for this stage — not vanity traffic, but real usage, repeat behavior, qualified conversations, and buying intent.
• Interview users and inactive signups to understand where they got confused, what value they expected, and why they did or didn’t return.
• Recommend what to double down on, what to kill, and what to test next.

Requirements

• Have experience helping early-stage startups find or refine product-market fit.
• Think in experiments, not campaigns.
• Are comfortable with ambiguity, fast iteration, and imperfect data.
• Can write sharp, clear messaging for executive and professional audiences.
• Understand B2B SaaS, founder-led sales, and early activation loops.
• Know how to use qualitative customer insight to shape positioning and growth strategy.
• Have strong judgment about when to test scrappy vs. when to polish.
• Are comfortable working directly with founders.
• Can synthesize messy feedback into practical next steps.
• Are hands-on enough to write, launch, analyze, and iterate — not just advise.

Preferred

• Bonus if you have experience with AI products, productivity tools, collaboration software, prosumer SaaS, or tools sold into meeting-heavy professional workflows.
• Management consultants
• Startup founders and leadership teams
• Facilitators / OD practitioners
• Executive coaches
• Recruiting or executive search firms