Responsibilities

• Define and run the growth strategy and the experimentation program that supports it, with measurement tied to marketplace outcomes rather than traffic.
• Own performance marketing across native, social, and partner inventory, including creative development and testing at scale.
• Design, build, and operate a programmatic SEO program on proprietary structured data, with editorial standards and a plan for durability through search-engine changes.
• Own AI-search visibility: how the company's content is discovered, retrieved, and cited by AI assistants, and how that is measured.
• Partner with engineering on lifecycle marketing: email, messaging, and event-triggered engagement, within the company's consent principles.
• Plan and lead the public brand launch, including positioning, PR, and initial brand investment.
• Build and lead the growth team as the company scales.

Requirements

• 8+ years in growth or marketing, including several years owning an organic acquisition channel end to end.
• Built and operated a large programmatic SEO program on genuine per-location or per-entity data, and can show how it performed through recent major search updates.
• Grew an organic channel materially, with attribution you can defend.
• Used generative AI in production for content or page assembly, and can articulate exactly where editorial control and quality gates sit.
• Measured AI-search visibility (citations in ChatGPT, Gemini, Perplexity, or Google AI answers) for at least one property and moved it.
• Managed a seven-figure annual performance-marketing budget on native or social feed inventory, including creative testing at volume.
• Managed direct reports or led a cross-functional pod.
• A record of owning a business number and of changing course when the data said so.

Preferred

• Experience in home services, local services, or another regulated lead-generation category, including its advertising-compliance constraints.
• Two-sided marketplace growth, where supply and demand had to be built together.
• Led a consumer brand launch end to end.
• Working SQL and hands-on experiment design and analysis.