Responsibilities

• Flo's growth strategy across acquisition, funnel performance, offer strategy, retention, and customer economics
• Revenue growth while managing CAC, payback, contribution margin, MER, and product-level profitability
• Partnership with Paid Media to identify scaling constraints, creative needs, and channel-level priorities
• Funnel and website priorities with CRO: landing pages, PDPs, bundles, pricing, and conversion improvements
• A clear testing roadmap across offers, landing pages, creative, lifecycle, subscriptions, and positioning
• Work with Retention on post-purchase monetization, subscription conversion, and returning customer revenue
• The operating cadence: weekly priorities, test reviews, KPI tracking, blockers, and accountability

Requirements

• Demonstrated success leading growth for a high-growth consumer, ecommerce, subscription, wellness, fitness, or hardware business
• Strong understanding of paid acquisition, CRO, offer strategy, retention, and customer economics
• Ability to manage growth through CAC, MER, payback, contribution margin, LTV, retention, and revenue quality
• Experience working across paid media, creative, landing pages, lifecycle, product, and finance
• Proven ability to build testing systems that improve revenue and profitability
• High ownership, speed, and comfort operating in ambiguity

Benefits

• Health, Dental and Vision Insurance
• Life and Disability Insurance
• Paid Time Off
• Nine (9) paid holidays per year
• Complimentary Nobl & Flo products
• Remote-first