Responsibilities

• Full consumer growth funnel end-to-end: acquisition, activation, monetization, and retention
• Paid media across Meta, Google, Microsoft, TikTok, and TikTok Shop with a focus on CAC efficiency and ROAS (we work with a great media buying partner)
• Our Shopify storefront (primary channel), Amazon FBA, and TikTok Shop as core acquisition engines
• Email, SMS, push notification, and in-app messaging programs that drive activation, conversion, and retention
• CRO across the e-commerce site, landing pages, app onboarding, and checkout flows and stand up a structured A/B testing program
• The hardware acquisition to subscription upsell motion
• Affiliate, referral, and partnership programs as measurable acquisition channels for CAC efficiency
• P&L per channel—allocate budget, measure incrementality, and make hard trade-offs
• Dashboards, attribution models, and cohort analyses in partnership with our Data team

Requirements

• 5–10+ years of experience in growth or performance marketing at a high-growth DTC, e-commerce, or founder-led e-commerce company
• Proven track record building and scaling a growth function—not just optimizing what someone else built
• You are an executor first. You can personally launch a campaign, build a landing page, write copy, pull data, and ship an experiment
• Deep fluency with paid media platforms (Meta, Google, TikTok) and e-commerce channels (Shopify, Amazon, marketplace selling)
• Strong CRO background—you have personally set up testing frameworks and driven measurable conversion improvements
• Experience building lifecycle marketing programs (email, SMS, push) from scratch
• Analytical mindset: you think in funnels, cohorts, and unit economics. Comfortable with SQL and BI tools
• Experience managing P&L at the channel level with disciplined budget allocation
• Creatively relentless—you invent new channels, angles, and approaches that others have not considered. This is essential.
• You thrive in a lean environment where speed matters more than process and results matter more than titles

Preferred

• Experience with the combo of e-commerce acquisition paired with subscription upsell or recurring revenue models
• High-velocity creative testing experience (100+ creatives/week across paid social)
• Experience opening new growth verticals or distribution channels beyond digital ads

Benefits

• Onsite work environment in Los Angeles (Culver City)
• Meaningful equity stake with real upside
• Clear path to CMO as the function, team, and company scale