Responsibilities

• Own the full growth funnel: paid acquisition, SEO, content marketing, email and lifecycle, and conversion optimization.
• Build and own the growth roadmap, including experiments, channel mix, and prioritization.
• Define and track the metrics that matter: CAC, LTV, activation rates, and pipeline contribution.
• Work closely with sales, product, and customer success to close the loop between acquisition and retention.
• Hire and lead a small growth team as we scale.

Requirements

• You have built growth programs before, not just managed them. You know how to run a paid campaign as well as you know how to write a nurture sequence.
• Comfortable in the data, comfortable writing copy, and comfortable talking to customers to understand why they buy.
• You do not need a team around you to get started. You find what is not working, build the fix, and ship it.
• Track record of building SEO, paid, or content programs that drove measurable, compounding results.

Preferred

• Familiarity with ecommerce, DTC brands, or TikTok Shop is a strong plus.