Responsibilities - Own paid media strategy end-to-end — build, manage, and scale campaigns across Meta Ads, Google Ads, TikTok Ads, and LinkedIn Ads with 5–6 figure monthly budgets - Drive measurable results — optimize relentlessly for ROAS and CPA; build creative testing systems, hook-testing frameworks, and UGC briefing pipelines that generate consistent performance improvements - Write high-converting ad copy — craft messaging that stops the scroll and drives action across every stage of the funnel - Scale B2B brands — develop full-funnel strategies from launch through retention, with a track record of meaningful revenue growth - Report and iterate — use GA4, Meta Business Suite, SEMrush, and UTM tracking to surface insights and inform decisions across the team - Design brand assets — create logos, ad creatives, landing pages, print materials, and visual identities that are on-brand and built to perform - Lead UGC and influencer strategy — brief creators, manage outreach, and build content systems that scale - Produce video content — source, brief, and direct video assets for campaigns and social; hands-on production experience is a plus but not required - Direct photoshoots and creative productions — from concept through delivery, you can lead a production and make it look professional - Execute SEO strategy — optimize content, manage SEMrush, improve organic visibility, and write help desk and blog articles that rank Requirements - 5–6 figure paid media budgets with measurable ROAS and CPA improvements across Meta, Google, and TikTok - Can manage and update Shopify, WooCommerce independently - Experience with SEMrush, Hotjar, GA4, WordPress, Salesforce or equivalent - Can build flows that run on autopilot and actually convert - HTML/CSS familiarity — comfortable making front-end edits and understanding how web pages are structured Preferred - Videography and content production — hands-on experience planning, filming, and editing high-quality video from pre-production through final edit